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Pakistan Historical Places In Urdu Names With Information Essay
book essay job The reasons for suffering in a person#8217;s life are not necessarily related to essay human explanations of thesis parts, personal unrighteousness, but are within the scope of God#8217;s good and powerful providence resulting in essay historical places the defeat of 2016, evil and glory to himself. I. Introduction--Job#8217;s Former State of Integrity: 2 1:1-5. B. Job#8217;s Prosperity: 1:2-3. C. Job#8217;s Posterity: 1:4-5. II. Speeches Dialogues--The Problem and Proposed Solutions: 3 1:6--42:6. A. Two Interviews of Yahweh with Satan--The Presenting Problem: 4 1:6--2:13.
1. First Interview of Yahweh with Satan, a Test and essay places pakistan, Reaction: 1:6-22. a. Interview with Satan: 1:6-12. b. Disease? The Disasters: 1:13-12. c. Job#8217;s Reaction: 1:20-22. 2. Second Interview of historical pakistan, Yahweh with Satan, a Test and Reaction: 2:1-13. a. Interview with Satan: 2:1-7a. b. Job#8217;s Affliction: 2:7b, 8. c. Job#8217;s Second Reaction: 2:9-10. Allison Mama Essay? d. Transition--The Arrival of Job#8217;s Friends: 2:11-13. B. Dialogue of Job with His Friends--The Solutions of pakistan, Job#8217;s Three Friends and Elihu: 3:1--37:24. 1. Disease? Three Cycles of Debate with Job 3:1--31:40. a. Job#8217;s Opening Lamentation: Job wished that either he had not been born, died at birth, or would have died then 3:1-26. 1) Desire Not to Have Been Born: 3:1-10. 2) Desire to Have Died at Birth: 3:11-19. 3) Desire to Die: 3:20-26. b. Dialogue/Debate in Three Cycles: 5 4:1--27:23. 1) Cycle One of historical, Speeches and beowulf thesis, Job#8217;s Response--God Punishes the Wicked and Blesses the Good: 4:1--14:22. a) Eliphaz Job--Principle Stated: 4:1--7:21. (1) Eliphaz: Eliphaz accused Job of being inconsistent since suffering results from sin and no one is pure before God; thus he urged Job to ask God to help him and essay places pakistan, affirmed that God would deliver him after He had disciplined him 4:1--5:27. (2) Job: Job responded by affirming that his suffering was causing his rash desire to die, Eliphaz#8217;s response has disappointed him, and by asking for forgiveness if he has sinned 6:1--7:21. b) Bildad Job--Principle Illustrated: 8:1--10:22. (1) Bildad: Bildad affirmed that history has confirmed that if Job is righteous God will restore him, unlike the ungodly who parish 8:1-22. (2) Job: Job responds by affirming God#8217;s wisdom and disease, power, asking why He is against him, and requesting to essay historical places die 9:1--10:22. c) Zophar Job--Principle Applied to essay of forest Job: 11:1--14:22. (1) Zophar: Zophar rebukes Job by affirming that God should show him true wisdom and by affirming that if he would turn to God, he would be blessed 11:1-20. (2) Job: Job responds by criticizing Zophar for not telling him anything new, not helping him, and not representing God well, whereupon, he again asks God to let him die 12:1--14:22. 2) Cycle Two of Speeches and Job#8217;s Response--The Wicked Suffer and Perish because They Are against God: 15:1--21:34.
a) Eliphaz Job II: 15:1--17:16. Essay Historical Pakistan? (1) Eliphaz: Eliphaz affirms that Job#8217;s words are meaningless, that he is guilty, and that he is beowulf thesis like the wicked because he is in distress 15:1-35. (2) Job: Job responds rebuking his friends for being no help, desiring to essay places plead his case with God, and affirming is situation of despair 16:1--17:16. b) Bildad Job II: 18:1--19:29. (1) Bildad: Bildad rebukes Job for his arrogant words about disease them, and essay places pakistan, affirms that the wicked, like he, are weakened, ensnared, diseased, insecure, forgotten, hated, and alone 18:1-21. (2) Job: Job rebukes his friends for tormenting and insulting him, affirms that God has wronged him, urges his friends to have pity on him, and affirms that God will prove his innocence after his death and judge his friends 19:1-29. c) Zophar Job II: 20:1--21:34. (1) Zophar: Zophar accuses Job of insulting him and reminds him that the wicked may be blessed, but they will then loose their riches 20:1-29. Beowulf? (2) Job: Job retorts that his impatience is excusable and reminds Zophar that the wicked prosper and live (unlike he) 21:1-34. 3) Cycle Three of Speeches and Job#8217;s Response--God Is Majestic, but Job is essay Wicked: 22:1--27:23. a) Eliphaz Job III: 22:1--24:25. (1) Eliphaz: Proclaiming God#8217;s disinterest in religion thesis Job for his social deviations and spiritual defiance, Eliphaz urges him to repent for God is great 22:1-20. Essay Historical Places? (2) Job: Job longs to plead his case before God 23:1--24:25. b) Bildad and Job III: 25:1--27:23. (1) Bildad: Bildad affirmed that because God is great and man is small and impure there was no hope for Job to be just and clean 25:1-6. Research Papers Marketing? (2) Job: Job affirms that his friends are not help to him since he knows that God is great and historical pakistan, powerful over nature 26:1-14. (3) Job#8217;s Conclusion: Job concludes the discussion by continuing to proclaim his innocence and thesis parts, the hopelessness of the wicked 27:1-23. c. Job#8217;s Closing Affirmations: 28:1--31:40. Essay? 1) Transitionary Discourse on God#8217;s Wisdom: Job affirms that although man is skillful in mining, wisdom is harder to find for it is God who knows where wisdom is 28:1-28. a) The Skill of Man in Mining: 28:1-11. b) Hidden Wisdom: 28:12-22. Of Forest Conservation? c) The Ability of God: 28:23-28. 2) Job#8217;s Desire for His Former Estate of Glory: Job wishes that he was in his former days of essay historical places, spiritual blessing, material prosperity and social prestige which occurred because he helped the needy, exercised justice and counseled others 29:1-25. b) Reason For Job#8217;s Former Prosperity: 29:12-25. 3) Job#8217;s Lament of His Present Miserable Humiliation: Job proclaims his misery as he is mocked by dorothy mama, poor young men and vagabonds, and his humiliation as he is in pain and nobody helps him 30:1-31. a) Mocked by Poor Young Men and Vagabonds: 30:1-15. b) Helpless Pain: 30:16-31. 4) Job#8217;s Ultimate Challenge--An Oath of Innocence which #8216;Legally#8217; Calls God to Answer#8221; 31:1-40. a) Job Has Not Lusted: 31:1-4. b) Job Has Not Lied or Deceived: 31:5-8. c) Job Has Not Committed Adultery: 31:9-12. Essay Historical Places Pakistan? d) Job Has Not Failed to Help His Slaves: 31:13-15. e) Job Has Not Failed to Help the Poor and Needy: 31:16-23. f) Job Has Not Trusted in His Wealth: 31:24-25.
g) Job Has Not Turned to Idolatry: 31:26-28. h) Job Has Not Treated His Enemies Unfairly: 31:29-30. i) Job Has Not Been Stingy: 31:31-32. j) Job Has Not Hidden His Sins: 31:33-34. Disease? k) Job Wishes God Would Hear Him: 31:35-37. l) Job Has Not Been Unfair to historical His Farm-workers 31:38-40. 2. Four Speeches by Elihu: 32:1--37:24. a. Thesis Parts? Introduction of Elihu: 32:1-5. Essay Places Pakistan? b. Elihu#8217;s First Speech--God#8217;s Instruction to Man through Affliction: 32:6--33:33. Papers Marketing? c. Elihu#8217;s Second Speech to the Three Friends and Job--God#8217;s Justice and Prudence Vindicated: 34:1-37. d. Elihu#8217;s Third Speech to Job--The Advantages of Piety: 35:1-16. e. Elihu#8217;s Fourth Speech to Job (and Friends)--God#8217;s Greatness and Job#8217;s Ignorance: 36:1--37:24. C. Two Interviews of Yahweh with Job--Yahweh#8217;s Solution: 38:1--42:6. 1. First Interview with Yahweh and Job--Limits in Knowledge: 38:1--40:5. a. Yahweh: 38:1--40:5. 1) Yahweh Challenged Job: 38:1-3.
2) Yahweh Questioned Job Regarding Two Areas of Creation: 6 38:4--39:30. a) Yahweh#8217;s Questions Regarding the Physical World: 38:4-38. b) Yahweh#8217;s Questions Regarding the Animal World: 38:39--39:30. 3) Yahweh Challenged Job to pakistan Reply to on importance of forest His Questions: 40:1-2. b. Essay Pakistan? Job Replied in Silent Humility: 7 40:3-5. 2. Second Interview with God and Job--Limits in Power: 8 40:6--42:6. Disease? a. Historical Places Pakistan? Yahweh: 40:6--42:6. 1) Yahweh Challenged Job to Listen: 40:6-14. 2) Yahweh questioned Job Regarding Two animals of Creation: 9 40:15--41:34. a) Yahweh Questions Regarding the Behemoth: 40:15-24. b) Yahweh Questions Regarding the dorothy allison, Leviathan: 41:1-34. b. Job Replied with Repentance: 10 42:1-6. Essay Places? III. Conclusion--Job#8217;s Latter State: 42:7-17. A. Yahweh#8217;s Verdict on Job#8217;s Friends: 42:7-9. B. Yahweh#8217;s Restoration of Job#8217;s Fortunes: 42:10-17. 1 This outline is adapted through my own study from the analyses of Francis I. Anderson, Job: An Introduction and Commentary , Tyndale Old Testament Commentaries, (Downers Grove: InterVarsity, 1976, 1980); Marvin Pope, Job , 3rd ed.
The Anchor Bible, (New York: Doubleday Company, 1973); David J. A. Clines, Job 1--20 , Word Biblical Commentary. Vol. 17, (Waco: Word Books, Publisher, 1989); N. H. Tur-Sinai, (H. Torezyner), The Book of Job: A New Commentary , Revised edition, (Jerusalem: Kiryath Sepher, 1967); Andrew E. Hill and John H. Walton, A Survey of the Old Testament , 267-68; Gleason L. Archer, Jr. A Survey of Old Testament Introduction , 463); Roy B. Zuck, The Book of Job, and Paragraph Summaries of Job 4--31, (unpublished class notes in 303 Old Testament History II. Dallas Theological Seminary, Fall 1981). 2 Concerning the allison, overall structure of the essay, book, Anderson writes, The Introduction shows Job in his original happiness; the essay on importance, Conclusion paints a similar picture of essay places, his final contentment. Disease? All of the action in between takes the form of words rather than deeds. The speeches have the pakistan, same kind of architectonic balance (Francis I. Dorothy Allison Mama Essay? Anderson, Job: An Introduction and historical, Commentary , 20). 3 Anderson writes, The similarity in form between the essays 2016, opening scene, in which God talks twice to the Satan, and the closing scene, in which God talks twice to Job, is important as a mark of the artistic integrity of the treatment.
It suggests deliberate planning and places, unity of authorship (Francis I. Anderson, Job: An Introduction and Commentary , 20-21). 4 Anderson writes that many scholars assign these episodes to the 'Prologue (identified as 1:1--2:13) and 'Dialogue' (3:1--42:6) respectively, and ascribe them to different authors. We admit that the inner structure of these two double interviews is different. The final confrontation between Yahweh and Job is quite simply recounted. It consists of two cycles in each of which the Lord makes a long speech and Job makes a brief reply.
But this part of the story is thesis told in the same epic style as 1:6--2:13, but using the same stereotyped formula to introduce the speakers in each round. Thus, both speeches of Yahweh are made 'out of the whirlwind', just as each interview with the Satan takes place in the divine assembly with almost identical introductions to essay each occasion (Francis I. Anderson, Job: An Introduction and Commentary , 21). Vrious In Pharmaceutical Marketing? 5 Each particular round increases in intensity: (1) round one is general affirming that God punishes the wicked and blesses the good, therefore, Job should repent, (2) round two is more specific affirming that the wicked, and thus Job, suffer and essay, will perish, (3) round three is even more intense affirming that God is majestic, but Job is on importance of forest conservation wicked! (Roy B. Zuck, Emphasis of the Three Rounds of Speeches to Job, (unpublished class notes in 303 Old Testament History II. Dallas Theological Seminary, Fall 1981), 1-4. 6 The questions are designed to demonstrate the limits of Job's knowledge. Essay Historical Pakistan? The subject of the questions does not concern the topic of suffering, or even the disease, cause of pakistan, suffering, but the world in which Job lives. Marketing? The questions are framework kinds of questions.
If they cannot be answered, than one cannot discuss derived questions. The implied logic in this unit is that the essay historical places, limits of Job's understanding limits his right to judge the purposes of life. Job's grade on this exam is beowulf religion not a 90%, or 50% or even a 5%, but a 0! God never answers Job. Job is expected to have respect for God like a child for his parent even though he, Job, does not understand. 7 This forfeited Job's right to criticize. 8 The first round dealt with Job's limits of understanding. The second round deals with Job's limit of power.
The right to judge righteously is expressed in the power to judge righteously. 9 These animals display Job's limits to do what is right because the animals are so powerful. They are symbols of the power of evil which are greater than Job's capacity. Job is essay thus introduced to thesis parts a realm of providence of which he is powerless. Note that Christ confronts evil in the power of God.
10 The power of God alone matches His will, therefore, He alone has the right to essay rule. Job learned that he acted foolishly by challenging God. The presenting problem of the disease, book was why do the righteous suffer. God's defense did not concern a vindication of His justice in essay historical places pakistan permitting evil to exist. Therefore, the realized problem of the book was: (1) who controls evil and suffering, (2) how can I be right before this God, and (3) how can I fellowship with this God? Malick received a Masters of Theology in Bible Exposition, with honors, from tufts 2016, Dallas Theological Seminary in 1984. In 2003, he earned his Juris Doctorate, magna cum laude, from Capital University Law School, where he received the Order of the Curia.
He has engaged in post-graduate studies at Dallas T. More.
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The Best Player for essay historical Audiobooks and Podcasts. Although all portable players can play audiobooks and podcasts, few of them can do it well. Dorothy Allison Mama Essay? In this article I suggest, based on my personal experience, what the perfect player for audiobooks and podcasts should look like. Audiobooks and podcasts become very popular medium of information. One cause of such popularity is essay, a fact, that audio material, by its nature, has many advantages over text.
However, an tufts essays, important reason for audiobooks spread is the creation of portable audio players. Today, almost any gadget with internal memory and a battery supports audio playback. Essay Historical Places? You can use a mobile phone, a communicator, PDA or a music player to dorothy allison mama, listen to podcast or audiobook. Personally, I enjoy listening to essay, audiobooks and podcasts for many years. After I’ve tried many various devices, I’ve finally come to religion, the conclusion that some of them are far more appropriate for this purpose. Although there’s obvious progress in historical portable players’ development, it seems that, in case of audiobooks, many modern features actually degrade player’s usability.
Touch controls, big color screens and allison, small buttons are good for watching video, but when it comes to plain audio, these stuff can cause troubles. Player optimization for essay places pakistan music playback doesn’t guarantee smooth work with audiobooks either. So, what should the perfect player for audiobooks and podcasts look like? Based on my personal experience, I defined the following must-have features for such a player: Bookmarks support Proper search support Tactile control Large monochrome display with landscape orientation Enough storage capacity Good file browser. Proper bookmarks support is a foundation stone. Without it, you can’t correctly resume the playback after a shutdown or a track change – you have to remember files you are listening to and current position for thesis every file to restore it later. Needles to say, it’s not very exciting experience, especially in a case of a poorly implemented search (in that case, you’re obliged to hold “fast forward” or “rewind” button for minutes to find the right position in essay historical places pakistan a large audio file).
I distinguish the disease following types of bookmarks support: Player correctly resumes audio playback after shutdown. Player restores position of playback on per-file basis. Player has capacity to add any number of bookmarks for any file. The absolute minimum is a capacity to resume playback where you left off after turning the essay places pakistan player off and then on. However, it would be much better if player can store playback position for multiple files. Such an essay on importance, ability helps a lot when you listen to different books and podcasts at a time (or when you alternate audiobooks with music).
These are two kinds of pakistan automatic bookmarks support. Support for manual bookmarking is a different way to essays, resume playback, which has its own pros and cons. The advantages are that you can manually mark a file to pakistan, quickly return to it later (without searching through a file system), also, you can store multiple bookmarks for the same file. Of Forest Conservation? The disadvantage is you have to do more actions by yourself (which is usually error-prone). Which type of bookmarking support is better? It seems that automatic bookmarking is suitable for listening to places pakistan, podcasts (because each podcast is usually represented by only one file), and support for manual bookmarking is a convenient feature for audiobooks (to remember current files). Certainly, it’s better to on importance of forest conservation, have both. Although decent bookmarking support significantly reduces the need for navigation inside audio tracks, there are cases where fast forward and essay places pakistan, rewind functions are still handy. For instance, you can use them to do the following: repeat the last sentence; omit an unwanted episode; skip a commercial insertion; find a particular place inside audio file (in case you have no bookmark). Most players have search support, but often the speed either too slow or too fast (what is uncomfortable). Disease? An adjustable search speed is a partial solution, because any selected speed is places pakistan, constant, while preferable speeds for different action vary. Dorothy Allison Essay? (i. e. you may want a slow speed to repeat a phrase, and a fast one to find a particular episode).
Personally, I prefer the player to have fast forward / rewind acceleration. Acceleration mode increases search speed depending on how long “fast forward” or “rewind” button is pressed. This gives, on the one hand, means to easily skip small portions of audio, and, on essay historical the other hand, a tool for marketing fast navigation inside long tracks. Certainly, it’s useful to have an essay historical, ability to configure acceleration parameters. There’s one important (but often underestimated) characteristic of search functions beside speed issues. Disease? It’s a difference threshold between a button’s hold-down time for track search and track change actions. The larger threshold is, the more likely you are to choose next or previous track instead of fast-forwarding or rewinding (so you have to places, select your file again and restore the precise position inside it). No doubt, only thesis parts a player with clear distinction between search and track change actions can save you from going mad and tearing your hair out. When you listen to audiobook or podcast it’s likely you have to control your player more frequently than when you listen to places, music.
Speech is a more subtle entity comparing to the music – often you need to pause the playback for a moment, repeat the vrious research papers in pharmaceutical marketing sentence, skip a commercial insertion, raise or lower the essay historical pakistan volume, change the track, etc… Who wants to bother removing the player from a pocket or interrupting pleasant rest just to operate a brand-new touchscreen (or a touch wheel)? Tactile control implies the conservation following: Player has palpable controls (like buttons) for all basic actions. You can easily locate, identify and use all controls by touch, without seeing them. Historical Places Pakistan? You can operate all controls using one hand only. Tufts 2016? It’s unlikely to places, activate any control unintentionally. Good player’s tactile control promotes a smooth and allison mama essay, enjoyable listening experience. Large monochrome display with landscape orientation.
Big enough screen is useful for historical places pakistan fast and easy navigation among books, chapters and podcasts. Landscape orientation of the screen gives more horizontal resolution in essay of forest order to avoid annoying titles scrolling. Although colors on screen look cool, it’s no surprise that color display is essay historical places pakistan, a pointless feature for pure audio player. Research Papers? Monochrome display, on essay the contrary, is comfortable for the eyes and has no problems with visibility in essay on importance of forest conservation a bright light. Why is the player’s capacity important? Usually, a typical audiobook consumes more storage space than an average album of places music.
Besides, it’s handy to store all chapters of audiobook together. You can have an incomplete music album and still enjoy it as long as you wish. But, as for audiobook’s chapters, sooner or later you will need every one of them. Personally, I don’t like to update player’s memory every time I’m going to thesis parts, listen to the next part of an audiobook. Essay Places? Also, I have a habit to listen to many audiobooks at a time, and, depending on my mood, to add podcasts or music to my listening. That’s why I consider storage capacity important.
Until recently, player with a lot of storage capacity meant “a big expensive player with hard disk drive”. But, fortunately, because of in pharmaceutical a flash memory prices drop, today we can find handy and inexpensive portable players with 4-16GB flash memory inside. Apparently, such capacity is enough for historical places pakistan comfortable listening to audiobooks and podcasts. If you intend to interchange large amounts of audio material, you may also consider using player with memory card slot for removable flash cards (like microSD). Many up-to-date players support removable cards, although such support is often bounded by 2GB or 4GB card limitation. Some players show all audio files in a single flat list, what is by no means suitable for listening to audiobooks. To successfully navigate among many audiobooks (and their chapters), player must display an authentic hierarchy of the file system, including directories nested within other directories. It’s better to avoid limits either in essays 2016 the numbers of directories on the same level, or in the level of nesting. Metadata tags (like ID3 tags) are a controversial issue. They can hold additional information about essay historical pakistan, audio file beside the thesis parts content of pakistan a filename.
Sometimes that can be useful, but: it is harder to edit tags than the disease name of file, tags are intended for historical music and therefore store properties, directly inapplicable to audiobooks and podcasts (such as “artist”, “album”, “genre” and disease, so on), displaying of excess metadata requires scrolling, often audio files lack tag information or include incorrect tags. That is why I decided to give up using metadata tags and to store description of audio files only in filenames. Essay Pakistan? Usually, I assign short but meaningful names to allison mama, podcasts immediately before downloading. It is up to you whether to rely on tags, however, you can avoid a great deal of confusion in this matter by choosing portable player with optional metadata tags’ usage. There are a few other things to consider when choosing a portable player for essay historical places audiobooks and podcasts.
Player should allow to play audio files by directory structure (don’t reorder them by disease metadata tags). Support for places pakistan continuous playing through a sequence of directories is essential to handle audiobooks divided in separate folders. There should be no compulsory (always enabled) “fade-in”, “fade-out”, or “cross-fade” features. Obviously, they are not compatible with speech. Player should supports many audio formats (like mp3, wma, ogg, mp4, flac, etc). Although you can always convert (for example, using MediaCoder) your audio files to supported format, it’s not so convenient task. If you’re going to buy audiobooks with digital rights management (DRM), you must ensure that player supports it.
I laid down the tufts basic guidelines for essay places pakistan choosing portable player for audiobooks and podcasts. I omitted players features, that don’t exert much special influence on listening to audiobooks or podcasts. They are: design of the player (size, shape, weight, color, etc), type of the storage (HDD or flash), type and capacity of a battery, external interface (mini-USB or some proprietary one), speed of files transfer, quality of sound, sound processing capabilities (like equalizer), operating systems support, price. However these features may be still important to you because of a personal preference. All need to be weighed before making a decision. That’s why, unfortunately, there’s no perfect player for everyone.
As for me, I have five portable audio players (not counting mobile phone, PDA and essay, Sony Reader), and all of historical places pakistan them are far from ideal (from my point of view, of course). Next player I am going to buy is one with Rockbox support. Rockbox is an open source firmware for many digital audio players. Thesis Parts? It aims to be considerably more functional and historical places, efficient than stock firmwares while remaining easy to use and customizable. Dorothy Mama? At the historical places moment, it looks like it’s the only software that good for thesis parts listening to audiobooks and podcasts. Everything you need to essay historical pakistan, use Rockbox is to have a supported player. I hope the information will be useful to you. If you have suggestions for extending or improving the thesis parts article, feel free to places pakistan, contact me. I am not very tech savy, but like to disease, use MP3 player for podcasts and book downloads from the library.(Being retired I cannot afford to places, buy books from audible.com etc.) I have been using a Creative Zen V+ (4GB) for 2 years now and have listened to tufts 2016, about 65 books on essay historical pakistan this player. Allison Mama Essay? I am very happy with it except that it are that it crashes if I try to fast forward too much and if I use the pause feature for too long it reverts to the beginning of the historical pakistan track. I belong to three book clubs and most of thesis parts my friends would like a simple player that bookmarks easily so you can switch between books or pause easily and return to your place.
I would also like a sleep function so that it would turn off after some set minutes. It must also be easy to fast forward or reverse. Do you have any suggestions as to what manufacturers we should look?? If you’re looking for good bookmarks support, I recommend you to check http://www.rockbox.org/. It is a powerful and very configurable alternative firmware for many mp3 players. It supports bookmarks, sleep-timer and plenty of other advanced features. The only essay historical pakistan drawback is that you have to manually install the firmware on thesis supported player (it’s not so hard to do). So, which brands,models,etc. come close to this ideal ? Thanks in advance, Jim Spencer. It seems that Rockbox is the best solution at the moment. Thus you can try these models: http://www.rockbox.org/twiki/bin/view/Main/TargetStatus.
I lack any knowledge on this subject; the only thing I do know is that I have restarted by exercise regimen, listen to cd audio books in the car and would like to do the same as I’m exercising. I would like some recommendations for essay historical places some/a basic model that I won’t get so frustrated using that I’ll end up not using at all! Would appreciate any or all comments. FYI: … While I agree that RockBox is an awesome solution for people listening to MP3 audiobooks, it will unfortunately not help those of us using DRM protected WMA audiobooks similar to most of the titles available from our public libraries via Overdrive. As per the Rockbox website FAQ (http://www.rockbox.org/twiki/bin/view/Main/GeneralFAQ#Will_Rockbox_play_WMA_files) “It is very unlikely that Rockbox will be able to tufts 2016, play protected WMA files.” and can attest to essay historical, this personally as I have loaded it onto beowulf my Sansa e260.
If not for essay this caveat, Rockbox would be the perfect Audiobook environment IMO. Essays? If your Audiobooks are not DRM protected, I agree with Pavel 100% Pavel, I applaud your well thought out and discussed thoughts on this subject – but since many of us use the essay historical pakistan free downloadable audiobooks from the library, (overdrive) which are not rockbox compatable – that leaves us with discussing the current retail selection. My CREATIVE Zen V Plus recently died (second to disease, do so in essay historical 2 years) and I need a replacement that does not simply “resume” as Apple Ipod does. All of the Creative MP3 players have bookmark capability however they will not automatically continue playing the rest of the dorothy playlist after you have listened to the bookmarked track. I am looking for suggestions. There is a Sony Walkman CD player that has a bookmark feature.
I wouldn’t listen to CDs without it. I also have a Sony Walkman Mp3 player which plays all the cds and essay historical places pakistan, mp3 discs. This is a terrific little player and it beats my little tiny mp3player because it saves my place and I don’t have to spend 2 hours searching through files. Vrious Research? my tiny mp3 player sucked every file on my computer and I don’t know how to places pakistan, get a single book without it downloading the entire computer everytime I plug it up to charge it. It also won’t play my self-recorded stuff off the computer. I prefer either a tape player or cd at the moment. Thanks for the article, Pavel. All the ideas are very true. I, too, love audiobooks and thesis parts, podcasts and listen to places, them a lot both for entertainment and for disease learning foreign languages. I’ve been happily using a quite simple and inexpensive Cowon U2 (http://reviews.cnet.com/mp3-players/cowon-iaudio-u2-1gb/1707-6490_7-31129769.html) player for more than 5 years now, and I must say, it’s IDEAL for essay places pakistan audiobooks.
It works without a problem with the thesis parts folder structure, there are bookmarks (one per file, but I never needed more), A-B playback, a playlist, configurable search speed, and the user interface is brilliant, simple and intuitive. You can operate it blindly with one hand without taking out of the pocket! Unfortunately, the time came when I really need a replacement – 512 Mb and one playlist isn’t sufficient anymore, as I’m now also using it a lot for my work (teaching). And I thought that wouldn’t be a problem, but I find myself in big trouble – Cowon has long dropped this model line, their current players are too sophisticated and have sensor controls. I tried ‘Transcend T.sonic 860 8Gb’ – quite a nice piece of hardware, but with horrible folder structure navigation, horrible bookmarks implementation, horrible A-B playback. The features are there, but they are unusable for essay historical my purposes. For example, if I start playing a file “track56.mp3” from a bookmark – the device plays it and then stops, it never takes me to file “track57.mp3”, it doesn’t even allow me to find out in what subfolder the tufts 2016 bookmarked “track56.mp3” resides. Is it in pakistan /Coursebook3/Level2/Disk3/ or.
is it in /Coursebook1/Level1/Disk14/ – if I don’t remember it – I’m lost for dorothy allison ever! Pavel, could you name the players that you own that are the closest to the ideal audiobook mp3 player? (I’m currently thinking about ordering a Sandisk Sansa Fuze and essay, installing Rockbox on it). By trial-and-error method I finally found a player that meets the demands. Thesis Parts? I bought Cowon D2+ 16GB (with 32GB memory card) and use it for both audiobooks and essay pakistan, lossless music. – large high-quality touchscreen (2.5 in, 320?240 pixels, 16M colors) – long battery life (up to 52 hours for audio playback) – expandable memory (up to 32GB SD/SDHC/MMC card) – 3 customizable hardware buttons.
– standard Mini-USB connector (drag-and-drop file transfer) – outstanding sound quality. – many supported audio formats (MP3, WMA, OGG, FLAC, WAV, APE) – comprehensive bookmarks support (up to 256 bookmarks, multiple bookmarks per file, proper handling of file sequences) – playback resume after power-off. – dynamic playlist (up to in pharmaceutical, 256 entries) – playback boundaries (all files, folder, single file) – folder browsing (gestures supported) – progress bar with instant navigation. – bonus features: video, skins, flash. – dimensions (78 ? 55.4 ? 16.6 mm) and weight (91 g) – not enough hardware buttons (3 instead of 5) – hardware buttons are too small and too close together. – “resume” requires two extra clicks. Cowon D2+ can run Rockbox, but it’s not fully compatible with that firmware. However, it seems that original D2+ firmware has everything you need for comfortable listening to audiobooks, podcasts and historical places pakistan, music.
Thanks for the info! I was thinking of Cowon D+, but decided that it’s too expensive and not compact enough for me. Maybe I should reconsider. How convenient is dorothy, it ot operate it ‘blindly’ with one hand in a pocket? Another important point: can you configure D+ so that you can pause (and later – resume) playback with just ONE press of historical places a button without delay (and, ideally, without even the screen lighting up)? I need to pause a lot and I having a precise control over it is a must, plus I wouldn’t like to drain the batterry with all these pauses. On second thoughts I added a few more entries to the “cons” list above. D2 is definitely a little bit too large and heavy and it’s hard to locate its buttons ‘blindly’.
Although player can’t resume playback after power-off with just one press of button, it has a high capacity-battery, so you can simply pause playback (no screen flashes) without turning the player off (battery life isn’t an essays 2016, issue for D2). Anyway, I suggest you to try the player for yourself before forming an opinion about whether it’s right for you. I’ve got the D2 now, and even though it isn’t perfect and many things are annoying, I absolutely can live with them. You mentioned almost all of it’s flaws, another thing is pakistan, it’s fragility, I can’t even imagine using D2 without the protective leather case. Carrying it around and just using it normally, I would ruin the disease beautiful touch-screen in no time. And the case of essay places course, makes it even bulkier and even less handy. I also got a Sandisk Sansa Fuze to test. Conservation? Original firmware doesn’t allow any bookmarking, but with Rockbox installed it is very neat and handy, the rotating wheel control is extremely convenient. And the player is very inexpensive! Still, I’m reluctunt to part with the D2. It’s over the top for audiobooks, but it’s great if you also love music and use it to watch videos (the screen is larger and much better than that of the essay historical places pakistan Fuze).
Thx for disease the info you/ve already provided. Pls advise an MP3 for library books that bookmarks easily. Fast forward and back would be wonderful but doubt an MP3 or WMA player has that feature. I/ve already tried Sansa and now have a SONY walkman which “saves” a place intermittently. Is there an “easy to use” bookmarking MP3 player sold today? I love to borrow FREE audiobooks from the library, and until recently I’ve been able to listen to them on a Sony D-EJ011. However, they don’t last forever.
My first one lasted about three years, then I replaced it with one that lasted 18 months, then I was down to less than a year with the historical places pakistan subsequent replacements. I was unable to even find one (Sony quit making them) but found a used one that I paid far too much for. It quit after a month. The replacement works — barely — but skips badly. Thesis Parts? Quality control must be going downhill. I’m looking for historical places pakistan a portable CD player that I can put in a fanny pack and use to listen to while cleaning littter boxes, loading the dishwasher, lifting weights, etc. Thesis Parts? And I want one that will resume at the place I stopped listening if I have to essay places, pause to answer the telephone. Disease? I have Audible, but I have to essay, pay for books, and vrious research papers in pharmaceutical marketing, the files clutter up my computer (or cloud storage).
I tried a Durabrand CD 566, and it pauses and resumes at the same place SOMETIMES but not always. Essay Historical? If I’m doing something that requires frequent pauses, I need something a bit smarter. Disease? I don’t want to download the CDs to places, a computer, either. Thesis Parts? Takes too much time. Boring. Annoying. Any good ideas? I was extremely impressed with your extensive recommendations for readers searching for the best way to essay historical places pakistan, listen to audiobooks. You gave graciously of your time and expertise, and I would like to thank you very much! I only had an MP3 for music, which my children downloaded onto the unit for me.
I am quite new at listening to books on tape/cd, but i truly enjoy the books when I am sewing and driving. I would like something I can pause for an extended period of time, if need be, and immediate start where I left off when I press play. Also important to me is the search function and essays, last sentence recall. I prefer to use the controls by essay historical pakistan touch, as well. Is it possible to update your article for what is dorothy mama, currently available?
I can’t thank you enough for your time and attention to this article. Essay Historical Pakistan? Your research into the pros and essay on importance of forest conservation, cons of each feature as they apply to audiobook listening is essay historical, invaluable. I still use my good old Cowon D2+ for music and dorothy allison mama essay, audio books, despite having Samsung Galaxy Note 3, because “real” buttons are so much better than the touchscreen. However, considering how far mobile phones have advanced since the time of writing the pakistan article, an Android-based smartphone looks like a rather good choice. Android apps are really flexible, the only problem is touchscreen, but it’s possible to use a headest with control buttons, or even standalone buttons. There seem to be many more decent options to choose from nowadays. Glad to read your article and on importance, the following contributions, especially the links. to Rockbox (and the lists offered there). As the storage capacity of my wife’s iPod touch has reached its upper limit, I’m at the same point as Lizabeth, searching a less expensive solution. For today, I’d join this lady with my highest regard, thank you! Great article and just as relevant today as it was 5 plus years ago.
I often wonder why no one has launched a kickstarter or indiegogo project for essay places pakistan an audio player that focuses on tufts essays 2016 audiobooks/podcasts. These days I’d say an e-ink screen would be great, hard buttons for essay places pakistan pocket use, FM radio and how about thesis parts, taking a ‘normal’ AA battery too ! In the absence of anything better dedicated, my top pick is the pakistan Clip+ with rockbox. Essay On Importance Of Forest? However there is a new player that is being rockbox’d and essay historical pakistan, looks good – hardware buttons, clear screen and plety of vrious research papers in pharmaceutical storage space: Hear! Hear! yoyogi regarding the need for a full-featured mp3 player dedicated to podcasts and places, audio books. And many thanks especially to Pavel but also to tufts essays, others for all the useful information posted here. I most frequently listen to hour-long podcasts from NPR or France-Culture. My two most frustrating experiences lately are (1) my player’s inability to restart where I left off in essay historical places pakistan a broadcast after I recharge the battery and (2) fast-forwarding for five minutes in dorothy mama an attempt to find my place only to historical places pakistan, have the unit flip back to 00:00:00 of its own inexplicable volition! I would be most grateful for any new or additional information that comes up on disease this topic. I can’t spend $999 on an mp3 player.
I’ve gotten by for essay historical pakistan years with ones in dorothy allison mama essay the $50 range. But I would be willing to make a more substantial investment if a really solid unit with the features I need came along. I only require one crucial feature for listening to my podcasts and it is skip forward feature by say 5 to essay historical places, 15 seconds, by thesis parts the touch of a button. I can’t find this feature in any mp3 player. All podcast listeners know of the historical places problem which is dorothy essay, dealing with commercials throughout the podcast. A magic button for a quick fast forward would be priceless.
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50 ways to improve your resume to land a financial services job. This could be the essay places pakistan, most comprehensive list of tips for writing a resume yet! Ensuring that your resume is very well crafted and answers the needs of the recruiter will. This could be the most comprehensive list of tips for writing a resume yet! Ensuring that your resume is very well crafted and answers the essays, needs of the recruiter will increase your chances of getting a job interview. A good resume is the first step to landing that job you want. Our tips: 1. Essay Pakistan. Don’t write “Curriculum Vitae” or “Resume” at the top. This simply isn’t the tufts essays, done thing anymore; it should be pretty obvious what it is.
2. Your name should come at the top. This is the current standard. It makes it easier for recruiters to sort out essay places their pile of applications. So, SexySuzy@hotmail.com or email@example.com felt like a cool email to tufts have when you were 16. It unfortunately does not make you look professional or serious. Historical Places. Create a neutral email for your resume – nothing funny, saucy or rude is ideal. 4. Don’t include a title with your name.
Your sex is not relevant. Beowulf Thesis. If you have a name like Sam or Alex, there is pakistan no need to vrious research papers in pharmaceutical write your title so that the employer knows whether you are male or female. In fact, having a gender neutral name might be an advantage. On average, the recruiter will assume you are male and as the job market currently tends to favor men over women, keeping it vague is probably a good thing. 5. The only necessary personal information: email, phone number, mailing address. Everything else does not matter and should therefore not be included. 6. Don’t include marital status or sexual orientation. Whether you are single, married or divorced, gay or straight is essay historical completely irrelevant to the job; don’t include any of these personal details. Importantly, giving too much personal information opens you up for discrimination. It doesn’t add to your value as a potential hire.
8. Tufts Essays. Don’t include your political affiliation. It doesn’t add to your value as a potential hire. 9. Essay Historical Places. Don’t include any salary information. That said, using the correct words and essays, appearing mature will signal the sort of pay packet you are after. Essay Pakistan. On inspection, most recruiters will know if they are dealing with a seasoned pro or an amateur.
It used to be common to include your date of birth on your resume but by law that is no longer necessary in many developed countries. Your age doesn’t impact your ability to do most jobs so don’t include it. Arial is clean cut and thesis parts, looks very professional. If you really want to get it all on essay historical pakistan one page and Arial is taking up too much space, use Arial Narrow. Most people have a very short attention span so the shorter it is, the more likely that the thesis parts, recruiter will get through the whole resume. Two pages is okay but even then, get the most critical job-grabbing information on page one. 13. How far back should you go? No more than 15 years, generally. Essay Historical Places Pakistan. As you gain work and life experience, you’ll need to start deleting some experiences because they simply don’t matter anymore.
For instance, my resume when I finished high school had some positions of vrious responsibility: Head of House, Captain of This, Captain of That and I have deleted all of that now. It’s not relevant and has been superseded by my university and more recent experiences. Bullet points give structure to a resume/CV, they make it more punchy and essay historical pakistan, much easier for the recruiter to read. Don’t use full sentences or write like you are telling a story. You can do that on religion thesis your cover letter.
16. Don’t use personal pronouns – I, he, she, it, we, they, you. Get straight to the point. “I closed the largest sale of the year” is historical too long, just say “Closed largest sale in 2012” Generally, a professional resume/CV does not have a border. If President Obama had to write a resume do you see him having borders on it? For some reason, I cannot. Even from the very outset, you want your resume to have the air of a Statesman – clean, confident, professional, to the point.
18. Don’t try to be too different, no fancy stuff. Take it from someone that’s had to recruit before. Above and beyond looking clear and smart, there is nothing more annoying than someone who tries to stand out by a) adding graphics to their resume or b) presenting the information in vrious research papers a totally different way to the standard. Essay Historical. If you have a pile of 50+ resumes to get through (and a lot of recruiters nowadays have many more), it is a lot easier to beowulf religion thesis get the work done when people follow the usual order of things. Education first, work experience second, then everything else after that. Essay Historical Places. When I want to essay on importance of forest conservation hire, I just want someone that can do the job and having a cool resume isn’t going to differentiate you. If anything, some might assume you are trying to compensate for a lack of something. Some resumes look downright shoddy. A recruiter who has a large pile of resumes to get through will not waste their time on someone that couldn’t bother to neaten their resume up.
There are free resume templates to historical get you started. Place dates either on essay the left or the right so it’s easy to follow your education and historical places pakistan, work experience path. Merging it all together with your bullet points is a) messy and b) can suggest you are trying to hide career gaps. 21. Research Marketing. Date formats should be consistent. Generally, if I just have a year, I write the full year. If I have months and the year, I shorten the year because the resume starts looking clogged up. Good format for essay pakistan, year: 2012. Bad format for disease, year: ‘12. Historical Places Pakistan. Good format for month and year: Sep-12.
Bad format for month and year: September 2012 (it takes up too much space) Unless the employer asks for it, you don’t need to have a photograph of religion thesis yourself on essay your resume/CV. If you’re applying for a modelling job then your portfolio of pictures might be necessary as it is obviously a very necessary feature of the job. 23. General rule: most recent information goes first. Put the thesis parts, most recent education and essay pakistan, the most recent work experience first.
So, under education, university comes first and then secondary or high school information. Under work experience, the most recent work experience is put first. Beowulf Religion Thesis. 24. Relevance rule: most job-relevant information goes first. If the most recent work experience is not the most relevant, place the most relevant work experience first.
Applying for places pakistan, a job in the UK? Then use British English. Applying for a job in the USA? Then use American English. By the way, to the British it’s a CV; to Americans it’s a resume. It will definitely reduce your chances of getting a job. Disease. If I’m recruiting and I see a typo, I’m probably going to throw that resume/CV in essay places the trash unless there are other redeeming features. 27. Don’t use text language, jargon, acronyms or slang. Disease. This is a big no-no. Text language is essentially a typo.
It should not feature anywhere on your resume. Jargon will make it difficult for the recruiter to understand your background. Pakistan. Remember, resumes normally get filtered by Human Resources (HR) before they are passed on tufts essays 2016 to the teams that need to hire. Historical Pakistan. HR might not be familiar with some jargon. Disease. Same applies for acronyms; unless they are accepted acronyms like USA, UK etc. an acronym is essentially jargon. You should spell out your acronym first (like HR in the previous sentence) if you intend to use it. Pakistan. Slang is simply not professional, do not use slang. Especially if you are applying as an experienced hire, under education and work experience, make sure the job titles are very specific and that they sell you.
Specific titles allow the recruiter to tufts essays 2016 very quickly decide if you have the necessary qualifications and places, experiences for thesis parts, the job. Bad title: Analyst at Bank X. Good title: Analyst on Energy Team in Investment Banking Division at Bank X. Essay Pakistan. 29. List all the positions you held in one firm separately. Essay Of Forest. If you’ve been with one company for a long time, it’s likely that your title and/or job function has changed over the years. It is helpful to potential employers if you can break down that timeline.
Segmenting the pakistan, information gives an employer useful insight into the nature of your experience. 30. Lacking in disease work experience? Focus on skills and qualities. When you are just starting out, you may well not have any work experience. However, if you have time, get some work experience. Even unpaid work e.g. volunteering at a charity shop or at an Olympics or other event is great to have on your resume/CV. It doesn’t matter if you say you’re a great team player or have fantastic communication or leadership skills unless you can back that up. Essay Historical Places. If you have a “Team-working Skills” section have examples of when you have worked on a team e.g. in sport. Allison. If you have an “Organizational Skills” section have examples of when you organized an essay places event.
Always validate skills and qualities with examples. 32. Beowulf. Include Positions of Responsibility. Positions of essay historical places responsibility e.g. being Head Girl, Head of beowulf religion thesis House or Captain reveal that you have experience in being a leader and managing people. Essay Places. Indeed, they might also reveal that your are popular and personable – more often than not, to be Head Girl, Head Boy or Head of House teachers or the whole student body have to vote for essays 2016, you. If you’re still in school or university and there’s time, try to attain a position of historical places pakistan responsibility in some club or society.
Achievements reveal very different information to disease Positions of Responsibility, they show you are a goal-setter and an achiever in either sport, the places pakistan, arts or academics. This in turn reveals you’re a hard-worker, persevering and disease, have initiative. Getting an award for something is not usually easy, it requires some amount of essay grit and determination. 34. Be careful about including interests. Don’t include hobbies. Some interests open you up to in pharmaceutical being judged harshly. Unless they add to your value as a potential hire you don’t need to add hobbies. At times including a hobby may relay useful insight, for instance, if you’re applying for a role where a lot of reading will be required e.g. reading legal or other documents, then mentioning that you’re a prolific reader and that you can read a 300-paged book in one afternoon is of value. 35. Look decisive, don’t tarnish your loyalty card.
Employers want to essay pakistan hire someone that will stay for a while. If your resume shows that you chop and tufts 2016, change jobs very regularly, this will act against historical places, you. It will show one or more of the following: You’re not loyal. You’re a risky hire. Overall, the tufts essays 2016, resume needs to be consistent. Pakistan. Numbers help to vrious research marketing further credentialize you. If you’re applying for a sales position add examples of places pakistan sales targets you have reached or exceeded. Emerging Market FX Sales, Bank X. Essays 2016. Increased sales revenue by 20% in first year and a further 15% in second year. Was one of the top three sales people every single year for 5 years. You can also throw in essay places statistics showing your ranking at school or in research papers in pharmaceutical university. Essay Historical. 37.
Don’t include reasons for why you left your old job. It’s not necessary on a resume as it doesn’t add value to why you might be a good candidate for the job. Of course, it is likely to come up in interviews so make sure you have a good response to the question. There is no space on a resume for complaints or criticisms of previous employers. If you didn’t like a certain job or activity that you took part in, don’t say that. Recruiters don’t like complainers or problem-makers. Your employer will find out when you start work if you exaggerated anything or a background check might bring out inconsistencies.
You could lose your job, or end up in court if particularly egregious. It’s not worth it, don’t do it. Thesis Parts. 40. Essay Historical Pakistan. Have different resumes for different roles. If you are applying for exactly the thesis parts, same type of job in different companies then the same resume will suffice.
However, if you are making applications based on different job specs then you need to essay historical places customize your resume. 41. Before you send it off, match your resume against the job specification. Ensure that your resume includes as much as possible regarding what the employer has asked for. Beowulf. That said, a major point to keep in mind: you don’t need to have 100% of what has been requested.
Statistics show that men frequently apply for essay pakistan, a job even when they only partly match the person specification. Women usually only make the thesis parts, application when they have everything. I say, be a man! 42. Check it twice then get a fresh pair of eyes to look over it again. This is related to the point on typos. When you have been working on your resume for a long time you might fail to see inconsistencies that a fresh pair of eyes will pick up immediately. Essay Historical Places Pakistan. Get a professional resume writer to review your resume and increase your chances of getting a job interview. Nowadays recruiters including head hunters frequently use searchable databases to find a candidate. This is also true on LinkedIn. When I am looking for someone I will type “Head of Diversity Recruiting at Company X” or “Marketing Expert, New York” etc.
Make sure your resume uses the correct keywords for essays, the job you are looking for, so you are visible on these searches. 44. Mention any prominent industry specialists that you’ve worked with. This will help to essay places credentialize you. Prominent specialists don’t waste their time working with small-timers. Having had access to and worked with people of this caliber adds credibility to your profile.
It is more common for people to just write “References available on essay conservation request”. Some people think this is daft because that’s stating the essay pakistan, obvious. However, I would say include this line if there’s space. It doesn’t do you any harm. 46. Update your resume and your LinkedIn profile regularly.
Ensure you have an updated resume/CV and profile on LinkedIn so you’re ready to take advantage of your next opportunity. We live in a fast paced world; your next job offer is always around the corner. Head hunters are constantly scanning people’s profiles on LinkedIn to fill new positions. Gone are the days when people sat in essay on importance conservation the same job for 30 to 40 years at a time. 47. Print your resume on essay pakistan a high-quality printer. This ensures it looks attractive and professional.
48. Print your resume on high-quality textured paper. Thesis Parts. This adds to the look of professionalism. As most candidates will have used ordinary white paper, you will stand out. 49. Email your resume in essay pakistan PDF format. PDF looks cleaner and can be viewed in religion the same way on any computer. If, for instance, your resume is written in Microsoft Word, sending it in that format means: All the paragraph marks, and tables etc. will show – that’s not very attractive. A recruiter using an Apple computer without Microsoft Word installed will have the formats re-arranged – again, this is unappealing. 50. Consider getting professional help.
Especially during recessionary times, employers are inundated with resumes for available positions. Getting a professional to look at your resume and mark it up is a worthy investment. It’s especially useful if you’re new to the job market. Sent your resume out for places pakistan, many positions and heard nothing back? Get a professional resume writer to check if your resume/CV could be the problem. Religion. Well, I don#8217;t totally agree with points 12 and 18. Pt 12 : in some job, it#8217;s considered as a lack of experience if your CV is only 1-page length. Pakistan. Those damn#8217; consultants, for example : maybe because part of their job is producing studies and other documents valued by their weight (the more pages, the better the study), they tend to consider that the dorothy allison essay, longer the CV, the better. I#8217;ve heard more than once #8220;only two pages ? but you have more than ten years of experience !#8221;.
Pt 18 : if you are no longer a #8220;junior#8221; in your job, I was taught that it#8217;s better to put the experience before the education. Essay Historical Places Pakistan. The comment is under moderation. It will appear shortly. eFinancialCareers is a DHI service. DHI is a publicly-traded company listed on religion thesis the New York Stock Exchange. (Ticker: DHX) © Copyright 2000-2017 eFinancialCareers Ltd. Want to see articles like this in historical places pakistan your inbox?
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catalog cover letter How To Write Catalog Copy That Sells. by Robert W. Bly. When Writing Your Catalog Copy, Keep in Mind These Six Reasons Why Business Customers Buy From Catalogs. Catalogs are sales tools, designed to generate either leads or direct sales. But the copy in places, most business-to-business catalogs doesn’t sell.
It merely gives straightforward technical descriptions of the products - no advantages, no benefits, no motivation for the reader to vrious research papers marketing, call a sales rep, mail a reply card or place an order. To write catalog copy that sells, you have to understand the places reasons why business customers buy from thesis, catalogs. Surprisingly, business customers buy for essay historical pakistan, many of the same reasons that consumers do. Essay. Below are six of the most powerful reasons managers, engineers, purchasing agents and executives turn to your business catalog: 1. Places. To save money. 2016. Saving money is the number one motivation for a buyer to order your product instead of your competitor’s. Your catalog should stress cost savings - on the cover, on the order form, on every page.
In Radio Shack’s catalogs, every item is on sale! Each item description lists three things: the price off (in dollars or percentage, the regular price and essay historical the saleprice). A catalog from thesis parts, Boardroom Books shows a markdown on every book in the catalog; the original price is crossed out historical places with an X and the new price is beowulf thesis, printed next to it in red type. An office supply catalog from Business Envelope Manufacturers, Inc. Essay. announces “Lowest Prices in the Industry” right on the front cover. 2. To be right. The business buyer wants to be sure he is disease, buying the right product from the right vendor. If he makes the right purchase decision, he is a hero; if he makes a wrong decision, he’s in essay places, the doghouse. How do you assure the buyer that he’s making the right decision? Here are a few specific techniques: · List well-known firms that have done business with you.
· Use testimonials . Pepper your catalog with quotations from satisfied customers who praise your products. · Make a guarantee . Research In Pharmaceutical Marketing. Offer a quick refund, a rush replacement, or speedy service if your product should fail to perform as promised. Give facts that demonstrate the essay historical places stability of your company: years in the business, number of vrious research in pharmaceutical marketing employees, number of locations, annual sales. 3. To make money . Business customers buy products for one of places two end uses: to resell the products at a profit or to tufts essays 2016, use them to pakistan, operate their business more efficiently and profitably. Catalog copy should show the reader how he can make money by doing business with you.
For example, “Telephone selling skills that increase sales” is a better headline than “Fundamentals of Telephone Sales.” The first headline promises wealth; the second is merely descriptive. 4. To get something for nothing. Everybody likes freebies - especially business executives, a group of buyers accustomed to perks. Your catalog could offer the buyer a free gift in exchange or his order. Disease. And it should be a personal gift for the buyer, not a discount or gift of essay pakistan merchandise to the company. Popular gift items for business executives include pen and pencil sets, clocks, calculators, mugs, ties, golf balls, T-shirts and watches. (A warning: certain industries, such as defense marketing, frown on this practice.) 5. To fulfill a need. To the purchasing agent, whose job it is to buy things for his company, a good catalog is a valuable source-book of mama much-needed merchandise. The more the catalog and its contents fulfill his needs, the more likely the purchasing agent is to order from it - again and again.
How do you create a catalog that fulfills the buyer’s needs? First, find out what those needs are and fill the catalog with products that satisfy them. Next, make sure your product list is broad enough. Otherwise, the buyer will be forced to turn to your competitor’s catalog for help. Historical Pakistan. Be sure to include a wide variety of models, sizes, colors and research styles. Also, feature your most popular or hard-to-get items near the front of the book. 6. To solve problems. Often, the business buyer isn’t looking for a specific product.
Rather, he’s looking for a solution to a problem. Pakistan. If your catalog shows how your product solves the problem, you’ll make the sale. For example, a shop steward might not be thinking of ultrafiltration. He might not even know what it is. But the headline, “The Smoothflow Ultrafilter Removes 99 of Dispersed Oil from Plant Wastewater” immediately alerts the steward that ultrafiltration can solve his oily wastewater problem. Other reasons why businesspeople buy from catalogs: to save time, for convenience, to feel important, to gratify curiosity, to essay conservation, take advantage of opportunities, to avoid effort, to places, make work easier, to avoid embarrassment, to thesis parts, be the first to try a new product or service, to be exclusive, to avoid salespeople. Keep these reasons in mind and gear your catalog in their fulfillment. It’s a good way to make sure the essay historical purchasing agent picks up your book instead of your competitor’s. A Good Catalog Tells and Sells With Copy Basics. But most business-to-business catalogs don’t do nearly enough selling.
Leaf through some industrial catalogs. Most are chockfull of product specifications: table after table listing weights, dimensions, model numbers, ratings, and ranges. They’re devoid of any descriptive, persuasive, reasons why you should buy copy. Of course the nuts-and-bolts data is important, but a good catalog does more than present fact. It shows the business buyer how the products can solve his problem, why he should buy your product instead of another, and how it is to order the product from your catalog. These fundamentals of catalog copywriting can add to the pulling power of your next mailing: 1. Use colorful, descriptive language. Research Papers Marketing. Product spec and tech talk don’t move buyers to action. Persuasive language does. It’s colorful and descriptive, painting a picture in the reader’s mind of what the product can do for him.
For example: Tech-talk : “The XYZ mixer is devoid of pinch-points or dead spots where viscous material might accumulate.” Persuasive language : “Our mixer is free of essay historical pakistan sharp edges, nooks and crannies where gunk might get stuck and clog up your pipeline.” 2. Use precise language. Beware of language that is overly colloquial or general. You want your writing to be conversational enough to win the disease reader over without becoming so vague that it doesn’t communicate your meaning. An ad for a microwave relay system began with the essay headline, “If you thought microwaves are too rich for your blood, look again.” At first glance, one might think the beowulf religion ad has something to do with the danger of essay historical places pakistan microwave radiation and blood poisoning. The writer meant to say, “Hey, I know you think microwave systems are expensive, but here’s one you can afford!” More precise language is needed here, something like, “At last. an essay conservation affordable microwave system for pakistan, cable TV operators.”
3. Use specific language. Religion Thesis. Recently, a Hollywood screenwriter spoke about the secret to her success in writing major feature films. “Specifics sell. When you are abstract, no one pays attention.” And so it is historical pakistan, with the catalog writer, specifics sell. Generalities don’t. A lazy copywriter might write, “Key to a successful chemical plant is equipment that works - without problems or breakdowns. Thesis. And our gear drive works and works and works - a long, long time.
Put it in place, turn it on, and essay historical places forget about it. It’s that simple. Sounds nice, but empty. Exactly how reliable is the gear drive? How long can it go without maintenance?
What proof do you offer for your claims of superior reliability? This is what the buyer wants to know. Beowulf. So the skilled copywriter fills his catalog copy with specifics that give the answers: “Continuous internal lubricating sprays keep our gear drives well oiled and virtually friction free. As a result, there’s no wear and tear, and essay historical places service life is greatly increased. In laboratory tests, our system has operated 25,000 hours nonstop. In the thesis parts field, we have more than 25,000 units installed and not a single failure.” 4. Descriptive heads and breakers. Don’t settle For headlines, subheads or breakers that are merely labels for the product (“Gear Drive,” “Series 2000 Hose Reels,” “Spiral Ultrafilter”). Instead, put some sell in your headlines.
State a benefit. Promise to solve a problem. Mention the industries that can use the product. Tell its applications. Describe the range of sizes, colors or models available. Give news about the essay product. Thesis Parts. Or stress the ease of product evaluation and selection in your catalog. Historical Places Pakistan. Some examples: · A Quick and Easy Guide to Hose Selection. · Widest Selection of Laboratory Stoppers from 1/4 to 2016, 1 foot in diameter - rubber, plastic, glass and cork.
· Tower packing for chemical plants, refineries, paper mills - dozens of other applications. · Color-coded Floppy diskettes Save Time And Make your Life Easy! Here’s the Full Story: 5. Make it easy to order. If your catalog is one of those monsters jammed with tables of product specs, be sure to explain these tables to your readers up front. Tell what’s in historical pakistan, the tables and essays 2016 how to use them to select the product. Give simple procedures and formulas to essay historical pakistan, aid in product selection. Illustrate with a few examples. Also, make sure your reader knows who to call for assistance or order placement. 6. Make it easy to read. Use short, familiar words.
Short sentences. Essay On Importance Of Forest. Short paragraphs with space between each. Stick in underlines, bullets, boldface type and essay historical places breakers for emphasis. A catalog crammed with technical date and tiny type is religion, a bore and a strain on the eyes. You can make your business catalog effective and yet fun and essay pakistan easy to read. 7. Stress benefits, benefits, benefits. What the product does for the reader is more important than how it works, how you made it, who invented it, how long you’ve been making it, or how well it has sold. 10 Ways to Organize Your Catalog.
Business-to-business catalog marketers have more options to choose from when organizing their catalogs than they probably think. Dorothy Mama Essay. Here are 10 methods, along with the pros and cons of each. 1. By product demand. You can organize your catalog by the sales each product generate. Put your best-seller up front and give them a full or half-page each. Slower-moving merchandise appears at the back of the book with a quarter-page or less.
Dead items are dropped altogether. This organizational technique takes advantage o a principle first articulated by essay historical David Ogilvy: “Back your winners, and abandon your losers.” It puts your promotional dollars where they’ll do the most good; BUT in large or highly technical product catalogs, it may cause some confusion. 2. Thesis Parts. By application. The Faultless Division of Axia Incorporated organized its caster catalog by application. The catalog has casters for general duty, light duty, light-medium duty up to heavy duty, textiles, scaffolds, floor trucks and furniture.
Organizing according to places pakistan, application makes it easy for allison essay, your customer to find the product that solves his problem. The disadvantage of this scheme is places pakistan, redundancy: many products handle multiple applications and must be listed (or cross-referenced) in more than one section. 3. By function. A software catalog can be organized by the function each program performs: word processing, financial analysis, data base management accounting, inventory, graphics, communications. Thesis Parts. Obviously, this scheme won’t work in a catalog where all the equipment performs the pakistan same task (e.g., a catalog of pollution-control equipment or safety valves).
4. Mama Essay. By type of equipment. Radio Shack’s consumer electronics catalogs are organized by product group: stereos on one page, car radios on the next, followed by VCRs, computers, and tape recorders. This scheme is a natural for companies that carry multiple product lines. 5. By “system hierarchy.” This technique organizes by the level at which each component fits into the overall system. For example, if you manufacture computer hardware, your catalog can begin with the historical places turnkey systems you offer. Next come the research marketing major components: terminals, printers, plotters, disk drives, keyboards, processors. Then you get to the board level, showing the various optional circuit boards you offer for memory expansion, interfaces, communications, instrument control, and other functions. Finally, you could even get down to historical pakistan, the chip level - assuming you sell chips as separate items. Supplies: paper, printer ribbons, diskettes, instruction manuals, would go in a separate section at the end of the catalog. This unit/sub unit/sub-sub unit approach is ideal for religion thesis, manufacturers who sell both complete systems and component parts. 6. By price.
If you sell similar products that vary mainly in quality and price, you can organize your catalog by pakistan selling price. I your customers are concerned with savings, start with the cheapest items and work up. If you’re selling to an upscale group willing to pay a premium for the deluxe model, start with high-priced versions and work down. This technique is excellent for organizing a catalog of vrious papers in pharmaceutical marketing premiums and incentives. After all, an ad manager searching for a premium has a price range in mind, not necessarily a specific product. 7. Essay Historical Pakistan. By scarcity.
If your catalog features hard-to-get items, consider putting them up front, even on the cover. This makes your catalog more valuable by offering the beowulf buyer products he needs but can’t get anywhere else. Don’t worry that these hard-to-find items aren’t big sellers. When the customer knows your catalog has a stock of rare merchandise (and pulls your catalog to order it), he’ll be more inclined to historical places, do his other business with you, too. 8. By size. If you make one product and the basic selection criterion is size, it’s natural to organize your catalog by size (dimensions, weight, horsepower, BTUs, or whatever). This is handy for essays, catalogs with boilers, motors, shipping drums, envelopes, light bulbs, air conditioners, and other equipment selected mainly on historical, a size basis. 9. By model number. If you’ve worked out a sensible numbering system for your product line, organize your catalog by model number. If there’s a simple meaning to your numbering system, explain it at dorothy allison mama, the start of the pakistan catalog.
And don’t rely solely on the model numbers to describe your products; include headings and descriptive text, as well. 10. Alphabetically. If no other organization works for you, you can always organize alphabetically. A large tool catalog can start with adjustable strap clamps and angle plates and beowulf thesis end with wing nuts and historical pakistan wrenches. Or a vitamin catalog can start with Vitamin A and end with Zinc. Tricks of the Trade: 5 Ways to thesis parts, Make Your Catalog Pull. Sensible organization, crisp photography, bold graphics, and powerful copywriting are the keys to a successful catalog. But experienced catalog marketers also use dozens of sales-boosting gimmicks that have little to do with the historical places basics of salesmanship or good copywriting. All we know is papers in pharmaceutical, that these tricks of the trade work - and that’s reason enough to use them. Here are five that may be helpful to you:
1. Include a letter. To add a personal touch to your product catalog, write a “personal letter” to historical places, your customers from the president of your firm. The letter can be printed inside the front cover or run off on beowulf religion thesis, letterhead and bound into the catalog. You can use this type of pakistan letter to introduce the catalog, explain your ordering system, state a company “philosophy,” stress your dedication to thesis parts, service and quality, or alert the historical places pakistan reader to essay on importance, new, discounted, and other special offerings. Whatever your message, adding a letter to a catalog almost always increases sales. 2. Bursts. Pakistan. Often used by cereal-makers to alert children to the prize inside the box, the “burst” (a star-shaped graphic with a copy line inside) also can draw a reader to special items within a catalog. Burata highlight “price-off” deals, free trials, guarantees, and quantity discounts. Use bursts and other special graphic techniques (such as underlining, colored or boldface type, fake handwriting) sparingly. Overuse dilutes their effect.
3. Last-minute specials. Insert into your catalog a separate sheet featuring items added to your product line or discounted at the last minute. Tell the thesis parts customer these bargains were included just in time for mailing, but too late to print in the catalog. This insert generates additional sales because people like to places, be “in” on the latest developments. 4. Give technical information and tips of thesis parts a general nature. The usefulness of this information will encourage buyers to keep your catalog. And the longer they have it, the more often they’ll order from it. For instance, a hardware catalog might include an essay historical places article or table titled, “A Guide to Screw Selection.” A filtration catalog could include tips on disease, “How to Clean and Care for Filters.” 5. Put your catalog in a three-ring binder. Expensive, but people won’t throw out a hardback binder as readily as they would an ordinary paperback catalog.
Your customer also is more likely to keep your binder on his shelf because it’s too bulky for the filing cabinet. Tricks of the Trade: 5 More Sales Boosters For Your Catalog. In addition to using good photography, clear copywriting and essay historical places sensible catalog organization, throw in a few sales-boosting gimmicks to pull in more orders. The prior issue of B/BCM gave you five of them. Here are five more. 1. Include product samples.
You get two advantages. First, mailings which have three-dimensional objects inside are more likely to be opened than flat envelopes. Second, engineers and vrious research papers other technical buyers often like to play with product samples, keeping them handy on their desks or shelves. A fine example of this technique was used in a brochure for Gore-Tex, a sealant that prevents leaks in historical places, pipe sections when you bolt them together. The sample sealant was stuck to a photo of a pipe flange in the exact position it would be used in real life. The copy told the reader to remove the sample and put it through a series of disease simple tests (accomplished in 5 minutes at his desk) to demonstrate its effectiveness. 2. Historical Pakistan. List Your Customers.
Include a complete list of all the firms that have bought from you, whether you have 300 or 3,000 names. Seeing such a list in print makes a powerful impression on your customers. Religion Thesis. They’ll think, “How can I go wrong buying from these guys? Everybody in the world does business with them.” 3. Include an order form. Essay Historical Places. Make it easy to beowulf thesis, fill out. Leave enough space for customers to write in essay historical pakistan, needed information. Bind it into the catalog so it won’t be lost/misplaced.
If your products can’t be ordered by mail, include a “spec sheet.” The spec sheet asks the prospect to provide key information on disease, his applications (such as, size of plant, hours of operation, type of process, and so on). With this information in hand, you can specify the equipment the prospect needs and historical places pakistan tell him what it will cost. 4. Include a business reply envelope (BRE). The BRE is a self-addressed, postage-paid envelope the prospect can use to dorothy mama essay, mail the order form or spec sheet back to you. Practically every consumer catalog has a BRE. Most business catalogs don’t. Essay Pakistan. Business-to-business marketers think, “My prospect works in an office; he has a supply of beowulf thesis envelopes and a postage meter handy. Essay Historical Places. He doesn’t care about the cost of postage, and he can have his secretary take care of addressing the envelope.” This may be true, but a BRE still boosts the response rate in thesis parts, business catalogs.
Why? Not because they save the buyer 20 cents, but because they flag readers to notice you’d like them to respond to your catalog. In the same way, a coupon in an ad increases the number of people who phone or write letters. The coupon says, “This is a direct-response ad. A response is the essay pakistan appropriate next step if you’re interested in the product.” 5. Make it an event. Industrial buyers get a lot of catalogs in tufts essays, the mail, so the boredom factor is high.
Anything you can do to make your catalog mailing special, to stand out from the crowd, will boost sales and inquiries. One manufacturer sent a pound of chili powder with each catalog, along with a cover letter proclaiming, “The Hottest Catalog in the Office Supplies Industry.” With a little imagination, you’ll come up with an approach that fits your catalog and customers. How To Prepare To Write Your Catalog Copy. Most catalog marketers and many writers don’t know how to go about researching, writing or editing a catalog. Here is essay historical places pakistan, a simple four-step procedure for getting ready to have your catalog copy written. These techniques can be used by writers, advertising and marketing managers, and ad agencies alike. Step #1: Collect background information. Writing catalog copy seldom requires original research. Usually the products to be included in thesis parts, the catalog have already been described in historical places pakistan, previous brochures, flyers, ads and data sheets.
Collecting and organizing this printed material is the first and most crucial step in getting ready to write the catalog copy. The cataloger should send the writer all pertinent product literature received from the tufts 2016 manufacturer. (And if the historical pakistan catalog house doesn’t have it, it must be solicited.) For an existing product, this info can include ad tear sheets, brochures, old catalogs, article reprints, technical papers, press kits, audio-visual scripts, direct mail promotions and spec sheets. If the product is new or manufactured by the catalog company itself, these publications may not exist. But the birth of any new product is accompanied by mounds of paperwork which can be sent to the writer, including internal memos, letters of technical information, product specifications, engineering drawings, photos of prototypes, business and marketing plans, reports and sales proposals. If the catalog house is supplying the copywriter with information on many products, file folders should be used to separate source material by essays 2016 product.
Include a brief note with each folder indicating whether the enclosed background material is complete and up-to-date and, if not, who the writer can call to fill in the gaps. Be sure to mark the historical source material to indicate what information should be included in the catalog and what should not. Also, note any changes in size, color, accessories, weight or other product specifications. Step #2: Study the previous catalogs, previous ads and promotional pieces, etc. The writer will have to study all promotional information disseminated over the past few years.
He will use ideas, formats and techniques that work; discarding those that don’t. The cataloger should let the writer know about any “mandatory” format or stylistic requirements. For example, in IBMs computer catalog, “PC GUIDE,” all software write-ups include an “at-a-glance” table: a concise summary of product features and benefits. Beowulf. All writers are instructed by IBM’s ad agency to include this table with their copy. Step #3: Set a direction. If the catalog house has instructions or suggestions it wants followed, they should be written down and essay historical shared with the writer. The cataloger might have definite ideas on how he wants his catalog arranged and organized.
Or, he may prefer one style of copy to dorothy allison mama essay, another. But the copywriter can’t read his mind. He must tell the historical places writer his preferences. Some writers might object, “But isn’t it up to the writer to vrious, set the tone, style, content and organization? Isn’t that what the marketer pays the writer for?” Experience shows that with catalogs, marketers have their preferred ways of doing things. And rarely is a freelancer or agency going to make revolutionary changes from one year’s catalog to historical pakistan, the next. A recent help-wanted ad placed by a catalog marketer said a freelance copywriter was needed to write about garden tools and essay on importance of forest conservation products in a “homey” style. If a homey style is what they want, the company is not going to change to a “high tech” or corporate, formal style because a freelancer comes along and essay historical places prefers to write it that way.
Instead, they’ll get another freelancer. So the writer had better understand the company’s style and the way they want their copy written. Step #4: The catalog marketer must be available. Once the writer has the allison essay background information and knows what the marketer wants, he is ready to write the copy. At this point, he needs the marketer available to answer questions, gather additional information and review rough drafts, outlines or concepts. If the cataloger is essay historical places pakistan, not available, the project will be held up until the dorothy mama writer gets the information, feedback or approval he needs.
All catalog marketer should make sure their people support the essay places pakistan copywriter’s efforts. Disease. A good bet is to appoint one employee to act as liaison between catalog company and writer. It’s inefficient for a writer to essay historical places, have to track down the many people in a company who are involved with the thesis parts catalog and its creation. How To Write Catalog Copy and Avoid “Writer’s Block” Copywriters who have no trouble dishing up a sales letter or ad suddenly “freeze” when faced with the task of producing 180 lines of 44 characters each for a catalog. They find catalog writing more difficult - perhaps because it’s more restrictive. In an essay places ad or sales letter, the writer is pretty free to “let loose.” But in essays 2016, a catalog he is limited in space and confined to following the catalog’s set tone, format and style. Here’s a simple three-step process to essay, help you overcome “catalog copywriter’s block.” 1. In the first stage, you simply ignore the constraints of space, format, and style and essays just write . Pakistan. Let the words flow.
Write whatever comes naturally. Don’t worry about whether what you’re writing is good or sensible or “right.” You’ll have a chance to go back and fix it later. Right now, just let the essays words pour out. Some writers like to keep two pads (or a typewriter and a pad) in front of them as they write. The first pad is used for places, composing the copy. Any stray thoughts or phrases that come to mind, but don’t fit in with the copy, are jotted down on the second pad for future reference. 2. Tufts Essays. In the second phase, you edit your rough first draft to make it better. Editing consists of: · Deleting unnecessary words and phrases, · Adjusting the copy to the exact word length the specs call for, · Rewriting awkward phrases, · Making sure all necessary facts are included, · Reordering copy points to make the organization more logical, · Making copy conform to historical places, catalog format and style (adding tables, call-outs, charts, or special sections, as needed), · Rewriting to fit the on importance of forest overall “tone” of the catalog. 3. The third step is polishing.
Polishing means proofreading, checking for errors in spelling, punctuation, grammar, capitalization, and abbreviation. It also involves checking such details as patent numbers, product numbers, product specifications, registration marks, trademarks and technical accuracy. Every writer has a “creative” side and an “analytical” or “editing” side. The creative side comes up with the ideas; the editing side holds the essay historical places pakistan ideas up to the cold light of disease day and judges their effectiveness. Both sides are needed in copywriting, but should be used in separate and distinct phases of the writing process, as outlined above. Essay Historical Places. When you try to be creative and analytical at the same time, your editing facilities inhibit your creative facilities, and writer’s block result. This is beowulf, especially true in catalog writing where guidelines can be more rigorous than in other forms. How To Write Effective Catalog Copy. Before you approve your catalog copy and send it to the typesetter, you want to be sure that it’s right . Getting it right involves more than the basics of spelling and punctuation. Essay Places Pakistan. It involves more than avoiding superlatives and generalities about vrious research your merchandise.
Here’s a handy checklist to help you review your present copy. As you put your copy to this test, look for ways to incorporate these “rules” into your specific copy style. 1. Is your copy in the right order? Is there a logical scheme to essay historical, the presentation of copy points about your merchandise? And have you been faithful to this organizational principle throughout?
Is this the disease best way to organize your items in your catalog? Or would another method make more sense? 2. Is it persuasive? Does your copy begin with a strong selling message? Have you used copy to indicate your sales message on the catalog cover? Do individual headlines promise solutions to reader problems and draw the readers into essay historical the product descriptions? Does the body copy stress user benefits as well as technical features? 3. Is it complete?
If the catalog is designed to thesis parts, generate direct sales, does it include all the information the historical places reader needs to make a buying decision? Does it make it easy for the customer to specify and order the product? If the catalog is designed to generate leads, does it contain enough information to interest qualified prospects? Does it encourage them to take the next step in the buying process? Have you described products fully? Have you included all important details such as size, operating efficiency, model numbers, equipment compatibility, materials of construction, accessories, and options? 4. Is it clear? Is the copy understandable and vrious research papers in pharmaceutical marketing easy to read?
Are all technical terms defined, all abbreviations spelled out? Is it written at the reader’s level of technical understanding? 5. Is it consistent? Have you been consistent in your use of historical pakistan logos, trademarks, spellings, abbreviations, punctuation, grammar, capitalization, units of measure, table and chart formats, layouts, copy style, visuals? 6. Is it accurate? Is the copy technically accurate? Has an engineer checked all numbers, specifications, and essay of forest calculations to make sure they are correct? Have you carefully proofread tables, lists, and other “fine print?” Do the pakistan photos show the dorothy mama essay current models or versions of your product? Have you matched the right photo to each item description? 7. Is it interesting? Is your catalog attractive to look at, lively and informative to read?
Or is historical places, it boring? The typeface you choose for your copy, and the style of layout in which you print it, encourage the viewer’s desire to read the copy. 8. Is it believable? Is the copy sincere or full of ballyhoo? Have you used graphs, charts, photos, test results, testimonials, and statistics to back up your product claims? 9. Disease. Have you included all necessary “boilerplate” copy?
This includes areas such as: effective and expiration dates of prices, “how-to-order” info, notification of essay historical possible price changes, payment terms and disease methods, shipping and handling information, returns policy, quantity discounts, credit terms, sales tax, trademark information, copyright line, disclaimers, guarantees, warranties, limits of vendor liability. 10. Is it easy to essay, place an order? Does your copy explain how to order? Is there an order form? Is the order form easy to dorothy allison essay, fill out? And is there enough space to write in the required information? Is a business reply envelope enclosed or attached to the order form? For a lead-generating catalog, is essay, a reply card, spec sheet, or other reply element included? Have you made clear to the reader what the next step is in the buying process? If you need information to design or specify a system, have you made it clear and easy for the reader to send you this information?
If you want the reader to on importance conservation, request more literature, have you described the literature and made it easy to send for essay historical places, these brochures? If you think the words “easy” and “clear” have been overused in research papers in pharmaceutical, this guidelines, you’re wrong. Everything you can do to make your message clearer and try keep ordering a simple process will be reflected in your bottom line. In Catalog Copywriting, the Selling Starts on the Cover. Magazine and essay book publishers put a lot of time, money and thought into producing attractive, intriguing covers for disease, their publications. Essay. They know that if a book or magazine has a dull or uninteresting cover, please won’t pick it up and buy it. And so it is tufts essays, with your catalog. A bland, “technical-looking” cover promises a dull recitation of specifications and turns readers off. Historical Places. A cover with an vrious in pharmaceutical marketing enticing illustration and a strong selling message arouses curiosity and prods readers to open the catalog. Here are three suggestions for spicing up your catalog cover: (1) Sell the Product line. Historical Places Pakistan. A catalog is really a “store in a mailbox.” The more complete the thesis parts store, the more likely the customer will return to do all his shopping - again and again.
A comprehensive product line is a big selling point. Why not stress it on the cover? Example : Let’s say you sell fasteners and have 3,200 product variations. Your catalog shows only 1,250 models. An ideal headline for your cover would be, “HERE ARE 1,950 FASTENERS YOU CAN’T FIND ANYWHERE ELSE.” Underneath would be a photo of the essay historical fasteners which you have and your competitors don’t. Introductory copy on the first inside page would explain the advantages of your broader product line. (2) Sell solutions. Sometimes, buyers aren’t looking for specific products; they’re looking for solutions to problems.
You’ll win them over if you show how your product solves the problem. Example: The records administrator at a busy hospital has a problem organizing paper files, finding space to 2016, fit all the files, and places being able to quickly pull a record when a doctor needs it. This administrator is swamped with paper, but doesn’t know what to do. Your microfilm storage systems are the ideal solution to this problem, but the records administrator isn’t thinking of microfilm. So, a cover with the ordinary headline “A Complete Line of Micrographic Equipment and Accessories” won’t sell him. Tufts Essays 2016. A headline that will sell him is “How to Reduce a Mountain of Paper Files to a Neat Stack of Microfiche. and Find Any File in as Little as 15 Seconds.” This headline sells a solution , not a product. (3) Sell service. Product superiority is only one reason why folks do business with a company.
There are many others: price, convenience, toll-free number, credit extended, trust, reputation, fast delivery, friendly salespeople, guarantee, service and places maintenance. You can generate interest in beowulf religion thesis, your catalog by selling these services and intangibles - rather than the products - on the cover. Example : Stress service and maintenance when keeping the essay places pakistan product running is as important as the quality of the product itself. Millions of people have paid a premium for disease, IBM personal computers because they know IBM will be there to essay historical, fix the dorothy essay machine when something goes wrong. Stressing your guarantee is another way of essay selling service commitment.
Stress name, image, and reputation when selling expensive equipment and systems. On Importance Conservation. Buyers want to know that you have the resources to support your system for years to come, and that you’ll be around at least as long as the product lasts. Start Selling On Your Catalog Cover: Three More Ways To Generate Sales. Consider that if your catalog cover doesn’t make the viewer want to open the book, you’re wasting expensive pace. Here are a few ways to essay places pakistan, ensure that reader will look through your catalog, before they reach for your competitor’s. (4) Start the catalog on disease, the cover.
Instead of places using the cover as a mere “introduction,” or even a self-contained sales message, you can start your catalog copy right on the cover. This is an effective way to tufts essays 2016, draw the reader inside the book. Essay Historical Places. Naturally this cover copy should feature your most popular or hard-to-get item. (5) Put a letter on disease, the cover. Nothing builds personality into a dry-as-dust catalog as effectively as a “personal” letter from the company president. If getting people to warm up to you is your problem - and it might be with new customers or with customers who have been “burned” by your products in the past - you can address the reader directly with a letter right on historical places pakistan, the cover. The letter should be written in a warm, friendly, personal style. And it should be set in typewriter type, not phototype. (6) Add a wrapper. Wrappers are used to “shout” a sales message.
In supermarkets, four bars of soap are bundled with a yellow wrapper exclaiming, “Buy Three, Get One Free!” And this technique is even working its way into bookstores: Stephen Fox’s new book on the history of advertising ( The Mirror Makers ) was wrapped with a banner singing its praises from David Ogilvy and Rosser Reeves. The same technique can be applied to vrious papers in pharmaceutical, catalog covers. If you’ve got a great new product, a price-off deal, or a major improvement in service, delivery, reliability - announce it with a bright banner wrapped around the cover. How To Select the Right Writer for Your Catalog. Unless you’re a professional writer or have one on staff, you need to hire an ad agency or freelancer to write your catalog copy. The first step in hiring a writer is to pakistan, find a writer. And one of the disease best ways is historical places, through referrals . Ask your vendor, client and colleague to recommend a good catalog writer. People likely to know the name of thesis parts a writer include printers, graphic designers, list brokers, magazine space reps, ad agencies, PR firms, and advertising or marketing managers of local firms. Ask them all. Other sources of names are directories and trade journals.
One annual directory with a section listing freelance copywriters is the Adweek/Art Directors’ Index USA . Many freelancers also run ads in advertising journals, local newspapers and the Yellow Pages under “writer,” “copywriter,” or “advertising.” An alternative is to places, run your own “help-wanted” ad. A small classified ad is likely to religion, yield dozens of replies. Once you’ve found writers, decide who’s right for you. Qualifications to look for include: 1. Catalog experience. Look for a writer of places pakistan descriptive product copy in catalogs, brochures, product data sheets and other long-copy areas. Someone whose experience is limited to radio commercials or image-building print ads may not be able to dig for product facts. Thesis Parts. They may not have the expertise to write the essay historical type of dorothy allison essay sustained selling copy that works so well in catalogs. 2. Experience in your industry. Essay Pakistan. The kind of writer already familiar with your product understands your “jargon” and can communicate with your sales and product people.
Less time will be spent to educate the writer (he already knows your market, applications, and technology). You’re also more likely to 2016, get copy that’s on target the first time written. Hiring a bra and lingerie writer to produce an electronics catalog may be a “learning experience” for the writer, but it’s a risk for essay, the marketer. 3. Check samples. Ask the writer to send you his two or three best writing samples. Read the copy carefully.
Are you excited to thesis parts, find exactly the kind of writing you want? Or are you wondering how you’ll get the writer to historical pakistan, write the vrious research papers in pharmaceutical marketing way you think it should be done? Hire the writer whose idea of how to places, write copy is in “sync” with your own. Don’t hire the opposite and hope you’ll force him to change. On Importance Of Forest. It will be a disaster for both of you. 4. Check out the writer. Meet the writer or have a chat over the phone. Do you feel comfortable with the writer’s attitude, personality, and method of doing business? Or do you think the two of you would butt heads at every step?
Producing a catalog is tough, so don’t add major personality conflicts to the job. Essay Historical Places. Pick the writer with whom you feel most comfortable. Essays. And don’t spend too much time weighing pros and cons. Go with instinct, especially your first impression. 5. Essay Historical Pakistan. Discuss fees up front. All professional relationships should begin with an understanding of tufts 2016 fee structure and billing methods. If this isn’t settled now, it may be later - in court. Ask what the writer charges, and how. Catalog writers are compensated in many ways: by the item, by essay places the page, by the project, by the hour, by thesis parts the day, by the week. Essay Historical Pakistan. Payment varies widely by writer, region, and type of product.
A page of copy can cost anywhere from $100 to $800 and up. 6. Put it in writing. The agreement between the two of disease you should be a written purchase order or letter of historical pakistan agreement. Beowulf Religion Thesis. You’ll help avoid misunderstandings later on essay historical pakistan, by spelling out what you’re buying and what the disease writer’s selling. Essay. Cover all possibilities.
For example, what happens if you add extra items to vrious research marketing, the catalog or require extensive revision on the copy? First check for experience, then make sure there are no major area of conflict. Your copywriter will bear plenty of places responsibility for the success of vrious research papers in pharmaceutical your catalog, so choose carefully. Where Will You Get Your Next Great Idea? It’s in Your Mailbox.
Catalog marketers pay thousands of essay historical pakistan dollars to essays, consultants and ad agencies For marketing ideas. But you can get dozens of new ideas, FREE ideas, by studying catalogs produced by other firms. And getting these catalogs is easy. Before you know it, your mailbox can be crammed with all sorts of catalogs - each containing a storehouse of great concepts you can use in essay historical places, your own marketing. First, get hold of a stack of trade journals. Next, circle the reader service card numbers of ads and dorothy allison mama news items offering free catalogs. Here, for example, is just a sampling of the kinds of ideas, techniques and places pakistan tips you can find in dorothy mama, catalogs you could receive this month: 1. Use product photos that demonstrate the pakistan product. When people are skeptical, use your catalog to dorothy mama essay, provide a product demonstration in historical pakistan, print.
Take computer paper, for example. With cheap brands, it’s hard to disease, tear off the perforated edges and sometimes the printed document rips in the process. In its computer supplies catalog, Moore pictures a pair of hands pulling the perforated strips off Moore’s paper easily and cleanly. Kudos to Moore - not many others have thought of a way to demonstrate a piece of historical places paper in a photo. 2. Add value to the product. Nixdorf Computer’s “Solutionware” software catalog offers many of the same programs as other catalogs. The difference? Nixdorf has created a powerful list of seven “extras” you get when ordering from the Solutionware catalog. These include toll-free phone support, free delivery and a free newsletter.
This list of goodies appears at the beginning of the book with a repeat on the order form. The reader knows he gets more for his money when he buys his programs through Solutionware, instead of another catalog or a computer store. 3. Give the buyer free information. Thomson’s 83-page catalog of ball bearings and shafts includes 17 pages on how to select, size and essay of forest install the equipment. Engineers will keep the catalog on hand because it contains this useful information. By adding tips on maintenance, repair, troubleshooting, applications and operation, you can increase demand for - and readership of places - your catalog. If your information is exceptionally helpful, it can elevate your catalog to the status of a reference work. Customers will keep it on their shelves for tufts, years.
4. Help the reader shop. Compatibility is a big problem when selling computers and computer-related equipment and supplies. A big question on the buyer’s mind is, “Will this product work with my equipment?” In an otherwise ordinary computer supply catalog, Transnet gives its readers a bonus with a two-page “diskette compatibility chart.” The chart lists the major brands and models of microcomputers alphabetically, along with the specific make of historical places floppy disk designed for each machine. Uncertainty and confusion are eliminated. Disease. The buyer can place his order with confidence. 5. Show the Results of using the essay historical pakistan product, not just the thesis product itself. Day-Timers recent catalog of calendars, pocket diaries and appointment book sis, as expected, illustrated with product photos. But instead of depicting blank books, the photos show calendars and diaries filled with handwritten appointments and notes. This adds realism and believability to the catalog. It also shows how the calendar or diary could help organize the reader’s life and schedule.
6. Essay. Turn your catalog into a “shopping system.” A catalog is more than a book of just product descriptions; it’s a one-stop shopping center for your complete product line. Dorothy Allison. For this reason, ease of use should be a major consideration in the conceptual phase of catalog design. In the IBM Cabling System catalog, the historical places first two sections of vrious in pharmaceutical copy are “How to Use This Catalog” and “How to Order.” No introduction, no letter from the essay historical president, no product description - just simple, straightforward instructions on how to shop with the catalog. Another nice touch is that the price list is printed opposite the order form, so the disease buyer doesn’t have to search through the catalog to pakistan, find prices for the items being ordered. How To Determine Your Proper Copy “Tone.” “Catalog copy should be brisk, concise, stripped-down prose,” one expert told me. “Cram as many facts as you can. Use bullets, sentence fragments, word lists. Don’t waste time with fancy sales talk; just pile on the description.” “Catalog copy should talk to thesis, the reader, as one friend talking to another,” said another expert. “Use conversational copy to build sales arguments that compel the reader to buy the product. The sales pitch - not a pile of technical specifications - is essay places, what counts.” Should catalog copy be in prose form or bullet form?
Should it be clipped and concise or leisurely and conversational? Crammed with facts or written to entertain as well as educate? Though no two experts agree, here are some factors to help you determine the tone and style of your catalog copy: 1. Space is obviously the greatest limitation. If you have only one column-inch per item, you’ve got to write lean, bare-bones, telegraphic copy. Write the basic facts, and nothing more. If you have a full-page per item, you have the luxury of writing a conversational, ad-style sales pitch on each product. Thesis Parts. Keep in mind, however, that length alone does not make copy better. Waffling on and saying nothing is not good selling copy. Also remember that a catalog can have as many pages and items as you want it to.
So, if the product can’t be adequately described in the space available, you should consider adding more pages. 2. The product. Historical Places Pakistan. The copy style varies according to thesis parts, the type of places product being sold. A catalog selling laboratory equipment naturally contains some highly technical language, while a catalog of vrious research in pharmaceutical bridal accessories has a warm, friendly tone. The complexity of the product also affects the length of the copy; you can say more about a microprocessor than you can about a stick of chewing gum. 3. Purpose.
A catalog from which the customer can order directly must have complete product information and essay historical pakistan technical specifications. Copy has to be clear, comprehensive, and essay on importance of forest conservation to-the-point. A catalog used as a sales aid can be more “salesy” and less all-encompassing than the direct-order catalog. A promotional catalog geared to whetting the customer’s appetite will contain benefit-oriented headlines and subheads, highly sales-oriented copy, and sophisticated graphics to engage the reader’s attention. Remember, however, that no matter what the purpose of your catalog, not furnishing enough details can be a sales deterrent.
The promotional catalog minus enough information may never stimulate the customer’s inquiry. 4. The buyer. How sophisticated is the buyer? How much does he already know about the product and its uses? How much more does he want to know?
A paint catalog aimed at professional painters need only describe the places color, composition, and other features of the various paints. A catalog selling paint to the consumer would have to provide more of an education in the basics: types of paints available, pros and cons of each, applications best suited to each kind of on importance of forest conservation paint, plus tips on how to apply paint. 5. Buyer/seller relationship. If your buyers are already sold on your firm and have a tradition of doing business with you, your catalog can be a simple, straightforward description of essay historical places pakistan your latest offerings. Essay Of Forest. On the other hand, prospects who don’t know you and your firm will have to be convinced that they should do their business with you instead of your competitor. Places. So a catalog aimed at this type of buyer will have to do a lot more selling and company image-building. The type of relationship you wish to have with your customers will also affect the tone you use (warm and friendly, formal and highly professional, etc). 6. Past experience. Measure catalog results to your best ability and try to learn from past experience. Tufts Essays. If cutting copy from a full-page of hard-selling prose to a terse quarter-page entry doesn’t reduce sales, cut the essay pakistan copy and get more items per page. If increasing each item from a quarter-page to a full-page boosts sales 500 percent, consider expanding all entries to a full-page and increasing the size of the disease catalog.
Remember, every situation is different. In the final analysis, the best way to set the tone and length of your copy is to know what works with your market and your customer. Should Catalog Copy Tell the Truth? The public is skeptical of the historical places claims made in consumer ads and TV commercials. But business-to-business copy often has been more honest, less subject to puffery. The reason is that the business buyer is considered more sophisticated.
If repeat business is wanted, it doesn’t pay to lie to make one quick sale. Disease. But no one pretends that catalog copy (or any other promotional copy) is as objective as a newspaper story. Everyone knows copy is written to places, get people to buy the research product. Essay Pakistan. The copywriter is expected to say only nice things, even things that may stretch the truth a bit. But how far should one go in order to make the sale? Here are some guidelines:
1. Stress the Positive. You don’t need to research in pharmaceutical, lie to sell. Places Pakistan. Every product has its good features. On Importance Conservation. Dig to find them and highlight these points in copy. If you can’t find enough positives, re-evaluate carrying the product. 2. Omit negatives. Never bad-mouth your own product in catalog copy.
Stress the positive features; leave out the negatives. Don’t feel compelled to discuss your product’s problems. The competition will be glad to places pakistan, do that for thesis parts, you. If you were to criticize your product, you’d be unable to compete because none of your competitors would follow your practice. Historical Pakistan. Buyers would hear the negatives of your product, but not of others. So they’d buy the other product. There are three exceptions to this rule . The first is when everybody knows about a problem.
In this case, since you can’t avoid talking about research papers it, you may as well bring it out in the open and deal with it there. Second is essay places, when you’ve eliminated a problem. Talk about marketing it, followed immediately with remarks on how you ended the places pakistan problem or improved it. This tactic turns a negative into a positive. Third is when the negative aspect is tufts essays 2016, offset by an even greater positive. For example, a negative of your outdoor tool shed is that it’s made of a cheap- looking aluminum instead of the places pakistan attractive redwood used by the competition. But the positive is that the aluminum is lightweight, easy to install, never needs painting or other maintenance, won’t rot and lasts a lifetime - unlike the thesis parts wood. 3. Be specific. Many catalog marketers describe their product as “the fastest,” “the lowest cost,” “the most efficient,” or “the best performer” when they don’t really know how their product compares to others on the market.
Don’t make general statements you can’t prove because you may be caught in a lie. Even if you aren’t, buyers distrust general statements. Be specific. Say “loads the program in historical places pakistan, 2.5 seconds” or “price reduced to on importance, $495.95 or “detects moisture down to 3 parts per essay million.” Make specific, true claims, and tufts people will believe you. 4. Be honest, but err on the side of optimism. Let’s say you tested the reliability of your product.
In 85 out of 100 tests, the product lasted 16 months before breaking down. Essay Historical. In five tests it lasted longer (up to 17 months); in beowulf religion thesis, nine tests it broke down sooner (in 14 or 15 months); and one tested sample lasted only 10 months. You can feel comfortable claiming “lasts up to 16 months.” Product performance, test results, and essay places other data can be interpreted in many ways. A catalog marketer should interpret data honestly, but in the best light possible. 5. If you must weasel, be straightforward. Your goal is to ship all orders within 48 hours, and usually you do.
But perhaps a third of the orders miss the deadline by a half-day or so because of a heavy work schedule or special custom requirements. The statement, “All orders shipped within 48 hours” is a lie, because one-third of dorothy essay orders are not shipped within this deadline. Essay Places Pakistan. The statement, “All orders shipped as soon as possible” is truthful, but weak. The solution is to promise your best and be honest about your limitations. For example: “We do our best to ship your order within 48 hours. On Importance Conservation. But occasionally, it takes an extra day if our backlog is heavy or your order requires special customized work. In the past three years, no order has been shipped later than 72 hours after we’ve received it.” 6. Make promises you can keep. Then keep them. One function of promotional copy is to motivate the company to live up to its advertising.
In your copy it’s okay to historical places pakistan, make promises you intend to keep. For example, if you promise courteous service, train your customer representatives to be courteous. Essay. But don’t promise the most powerful computer chip on the market, if you don’t have the resources to produce it. 7. Never lie. If you make a claim that is essay places, clearly a lie, you’ll be caught. The people you lied to will long remember, and your reputation in the industry will be tarnished. 8. Disease. Check the truth of your statements. Does your catalog copy claim, “Ordering is as easy as picking up the historical pakistan phone?” Then try picking up the phone and ordering from your catalog. If the grandiose promises and proclamations you make in your catalog copy don’t reflect reality, either change the copy or, preferably, improve your way of doing business. It Pays to essay of forest conservation, Become a Student of essay Marketing. Whether you write your own catalog copy or approve the thesis parts work of others who do, it pays to add to your knowledge of the craft.
Not even the historical pakistan old pros know everything about copywriting, advertising or marketing. That’s what makes the tufts essays 2016 business so exciting. Places Pakistan. It’s a life-long process of absorbing new information, developing new thinking and new ideas. And a week or month of thesis parts study can pay for pakistan, itself dozens of thesis parts times if it yields even one profitable new idea or technique. It pays to become a student of catalog marketing and copywriting. Here are a few ways to do it: 1. Study catalogs. Subscribe to trade journals in your field. Peruse newspapers, magazines, card decks. Keep the essay pakistan reader-service cards handy and circle the number for every ad offering a catalog. Vrious Research Papers Marketing. Clip coupons; write for catalogs.
A steady stream will come pouring into your mailbox. Read these catalogs both for competitive information on your rivals’ products and to pick up new techniques in places pakistan, catalog writing and design. Keep an organized file of catalogs that catch your fancy. Dip into disease this file for inspiration or a new idea. And just by reading, you’ll get a feel for essay, what works (and what doesn’t) in catalog copy.
2. Books. Tufts. Dozens of books, maybe hundreds, have been written on effective advertising. Many of the best hold treasures for the catalog marketer. Here are some classics: anything by David Ogilvy ( Confessions of an Advertising Man is the most widely read). Anything by essay historical pakistan John Caples (his best might be How to essay, Make Your Advertising Make Money ). Claude Hopkins’ Scientific Advertising . Ed McLean’s monograph The Basics of Copy . Howard G. Sawyer’s book Business-to-Business Advertising. And the hot-off-the-presses How to Create Successful Catalogs , a Maxwell Sroge publication. Also, go to the library or bookstore and essay places pakistan read any advertising book that looks interesting to you. 3. Trade Magazines. The advertising journals print many helpful articles both on advertising in general and catalog marketing in particular. Thesis Parts. Adweek had a recent article on improving your order form.
Advertising Age ran an article on places pakistan, catalog marketing some time ago. DM News , Direct Marketing , and Business Marketing (and, of course, this newsletter ) are also recommended. Clip all relevant articles and beowulf thesis save them in a file organized by essay historical places subject. 4. Allison Mama Essay. Booklets. To promote themselves as experts, many ad agencies, marketing firms, list brokers, consultants and other vendors publish and distribute informational booklets on marketing and related subjects. Best of all, the booklets are usually free. Some in my file include “Direct Marketing: A User’s Guide” (Fala Direct Marketing), “A Handbook of Direct Marketing Terms” (Susan K. Jones Associates), “Seven Checklists for Successful Business Slide Presentations” (Cinegraph Slides, Inc.), “Workbook for Estimating Your Advertising Budget” (Cahners Publishing). 5. Professional Societies offer many sources of information: meetings, guest speakers, seminars, newsletters, booklets, monographs, courses. You also have the historical opportunity to meet people from 2016, whom you can learn, including your competition, other catalog marketers, ad agency people, consultants, freelancers, printers and essay other vendors. The contacts you make and allison mama essay information you glean can quickly pay for historical places pakistan, the membership fee and mama essay time investment it takes to participate. 6. Seminars.
Each year, many public seminars are offered in all facets of advertising and promotion. The expense of these seminars ($295 to $895 for a three-day course) is more than compensated for by the valuable tips and expert advice they provide. Getting such information from a seminar often is much less costly than hiring the seminar lecturer to consult on a private basis. 7. Classes. An inexpensive alternative to seminars is instruction given at local universities, community colleges and adult education centers. Historical Places. In New York City, for thesis parts, example, courses range from a one-evening lecture priced at $35 to eight and 10-week courses costing in the neighborhood of $150 to $225. Places Pakistan. Surprisingly, the caliber of the teachers and quality of information in these courses is often as good as or better than the more expensive public seminars.
8. Brain picking. Tufts Essays 2016. The quickest, best way to learn lots about advertising is to find an expert and pick his brains. Many expert designers, copywriters and consultants charge $500 to $2,000 a day for essay, a formal consultation. If you meet one of these experts informally, at essay of forest, a party, a luncheon or a local advertising club, you might be able to get some advice over cocktails or a game of golf. Experts love to talk shop, and if they’re relaxed and at leisure, the essay historical pakistan talk is free. Use “Different Guidelines” For Insert Copy. Here’s why: When we say “catalog,” most of us think of the kind you distribute or mail to customers and prospects. But another important type of catalog is the industrial directory: books such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide , and others. Many companies find that inserting multi-page ads (ranging from essay on importance of forest, two to historical pakistan, 16 pages and more) in these directories, is the most productive catalog promotion they can do.
But writing these “inserts” (as they are referred to tufts essays 2016, in these directories) is different than writing “free-standing” catalog copy. These tips will help you produce effective inserts. 1. Space is at places, a premium. You pay for your insert as you would for thesis, space advertising: each additional page increases the cost of the space by the directory’s page rate. To run your regular catalog might take your entire ad budget For the years. Historical Places Pakistan. So you’ve got to condense your catalog to an affordable number of pages.
Rarely is there space to solicit direct order by mail. Instead, you concentrate on vrious research papers in pharmaceutical marketing, stressing product benefits and superior service so your insert will generate leads by phone. Also, you don’t have the room to describe every model and every variation in your line. Instead, you highlight your best products in abbreviated fashion . 2. Generate leads. Essay Historical Places. This type of “insert,” like a yellow-pages ad, is primarily designed to get the prospect to disease, respond with a phone call and say, “This looks like it might meet my needs. Tell me more.” Make it easy for the prospect to respond. Highlight your toll-free number throughout the historical places pakistan copy, at least once on every page.
List regional offices and disease sales reps and historical pakistan their phone numbers (many people prefer to vrious research papers, call locally). Also include addresses for people who prefer to make written inquiries. Give more than one phone extension so the essay pakistan reader won’t get a busy signal. Label products clearly so the dorothy mama reader knows what to ask for. If you offer a more detailed brochure on your products, give the brochure number or title so the essay pakistan reader can ask for it by name. 3. Skip the “cover.” Though brochures and other kinds of beowulf inserts use the essay places pakistan front cover as a graphic and image-building device (and sometimes leave the back cover bare except for a logo), such a design tactic is a waste of money in a bound-in directory insert. You pay for disease, each page, so run product descriptions on ALL pages , including the front and essay historical places back “covers.” Don’t waste a single inch of costly space. You’ll have plenty o competition in these directories. More details and tips on how your “insert” can get the jump on them in the next issue.
Guidelines For “Insert” Copy: How to Handle the Competition. You have to play by different rules when you run an tufts essays 2016 “insert” in industrial directories such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide, and others. An “insert” in this context is a multi-page ad ranging from two to 16 pages and more. While these inserts may be the historical pakistan most productive catalog promotion you can do, writing them is different than writing for your regular catalog. In the last issue, we discussed several differences: space is at a premium; the vrious papers in pharmaceutical marketing “lead” is what you go after (not the essay direct sale); and an introductory page (cover) to your insert is wasted space.
Here we continue with more tips to help you produce effective inserts. 4. Consider the competition. Your insert competes with all other inserts in conservation, the directory (or at least with inserts selling similar products). So it pays to essay historical, make yours stand out. The best way to do this is with headlines and subheads that speak directly of the benefits of the products, what those products can do for the reader. Most directory inserts are poorly written: they consist of dry recitations of technical specifications and grainy black-and-white photos of the products against on importance of forest drop-cloth backgrounds. Make yours exciting . Essay Places. Show how the reader will come out ahead by doing business with you. Instead of labeling an religion item, “Motionless Mixer,” write: “In-line motionless mixer cuts energy consumption 10 percent and essay historical never needs maintenance.”
5. Grab their eyes. The layout should be simple but also bold, crisp, and attractive. Use photos showing the product in operation or being installed in tufts essays 2016, the field. Big headlines and subheads help tell the story and move the reader’s eye along the essay historical places pakistan page. Disease. Short paragraphs and a clean typeface make the historical places pakistan copy more readable. Make your page a pleasure to look at and to read. 6. Write in research papers in pharmaceutical marketing, “directory” style.
A “Yellow-page” or other directory ad is different than a magazine ad. The magazine ad must rely on a clever headline and essay places visual to stop a reader who may not be thinking of the product. In a directory, the reader is actively looking for vrious research papers in pharmaceutical, what your ad is selling. Historical Places Pakistan. The effective directory ad is one that gives the religion reader what he is looking for. So it is with the places pakistan insert. When the reader picks up the industrial directory, he has a specific need in mind. A successful insert is one that addresses this need in a bold, direct fashion. For example, your steam trap may have many important features that help sell the product. But experience has taught you that when someone is ready to buy, their main concern is fast delivery.
Your insert headline should read, “High-performance steam traps-24-hour delivery guaranteed.” 7. Focus on product features, not catalog utility. Disease. Other columns have stressed the benefits of making your catalog more valuable by including useful technical information in it. This turns your catalog into a technical reference work that the reader is essay, inclined to keep around. But this doesn’t apply to the directory insert. The insert is essay, bound into a directory that the reader has paid for; he has every intention of keeping it until next year’s edition is available. So including general advice and historical pakistan information is a waste of dorothy mama essay space. Instead, concentrate on places, describing and religion selling your products.
8. The insert on essay pakistan, its own. You might be able to do “double duty” with your insert by using it as a free-standing piece as well as an beowulf insert. If you plan on historical places pakistan, doing this, think about dorothy allison mama essay how this affects design and copy. Can the insert stand on its own as is? Will you need to add a cover, additional copy or an order form?
How expensive will these changes be? Does a piece that works well as an insert have enough “sell” to function as a stand-alone brochure? By keeping all of these special issues in mind, you’ll be able to get maximum effect from your insert ad in historical places, any directory. Advertising In Industrial Directories Pays Off. In the last two issues we talked about multi-page ads in industrial directories and the special requirements of writing them.
But if you can’t afford a multi-page ad, you can still advertise profitably in vrious research papers marketing, these directories with a space ad that’s only historical pakistan a fraction of a page. Here are some pointers to keep in mind when planning these ads. 1. Tufts. Bigger is better. According to a study by the Thomas Publishing Company, the biggest ad on the page in Thomas Register pulls 40 times more response than a standard listing. And even a boldfaced listing pulls double the response of the regular listing.
So the bigger the ad, the better. 2. Is one big ad better than many small ones? This question comes up if your product belongs under more than one category in the directory. The answer is to have the biggest ad you can in essay pakistan, the category where people are most likely to look for your product. Dorothy Essay. Then, if your budget allows, put the biggest ad you can under the next most popular category, then the third most popular, and so on.
Many advertisers hope to direct the reader to their big ad by peppering the directory with small ads that say, “See our display ad on page 156.” Unfortunately, readers are lazy and seldom bother to turn to page 156. They are more likely to call the advertiser with the biggest ad on the page they are reading at the moment. 3. Be first. Essay Historical Places Pakistan. Ads in the front of a particular section of the directory are more likely to be read than ads in the middle or the back. So it pays to put your ad up front. However, most directories place ads according to alphabetical order by company name. Unless you’re willing to essays, change your company name from historical places, Zenon Tubing to thesis parts, A-Plus Tubes, you’ll be stuck at the back. (In fact, many companies have selected their name based on essay historical places, the position it would gain them in a directory of the mama essay Yellow Pages.) There’s not much you can do about essay places this, but there’s plenty you can do about how your copy attracts attention.
Next issue we’ll point up the actual writing techniques. Use These Special Techniques to Write Your Space Ad For Industrial Directories. Last issue we talked about how to mama, plan profitable advertising in these directories. First you decide what size ad you’ll run (getting the biggest ad you can afford). Then you decide whether or not you have to run an ad in more than one product category. But when you get down to the nitty-gritty of the historical places pakistan actual writing, here are some important pointers to keep in thesis parts, mine. 1. Telegraph the headline. In a magazine ad, you must rely on a clever, attention-getting headline to historical pakistan, stop a reader who’s not necessarily looking for what you are selling.
You make him get interested. But when a reader turns to papers in pharmaceutical, an industrial directory, he’s actively looking for a specific product or for a solution to his problem. The successful directory ad has a headline that speaks to the reader’s needs in a bold, direct, straightforward fashion. Places. If you are selling boilers and can have only one word in on importance, your headline, make it “BOILERS!” in 72-point type. 2. Places Pakistan. Highlight the reader’s immediate concern. Your experience has revealed what your customer’s main concerns are when he’s close to ordering your product. If you’re selling printers and other peripherals to corporations, perhaps the main concern is, “Will it work with my IBM mainframe?” If this is the case, your subhead or first line of copy should read: “Brand name printers, disk drives, modems - all equipment compatible with IBM.”
3. Make secondary features immediately clear. The reader also has other concerns which the copy must immediately address - or else the reader will drift to essays, the next ad. For example, if you were advertising a limousine service in the Yellow Pages, a reader’s questions might be: “Do they go to the airport?” “How much do they cost?” “Can you reserve a ride in historical pakistan, advance?” “Do they have 24-hour service?” “What kind of car do they send?” The best approach might be to highlight these features in essays 2016, bullet or list form: “trips to all major airports, $15 flat rate, reservations accepted weeks in advance, 24-hour pickup, comfortable Cadillac sedans.” 4. Complete information can help sell. Sometimes, giving complete information is the historical pakistan best approach - even if it means cramming the ad with copy. One insurance agent reasoned that people looking for vrious research in pharmaceutical, insurance would be most likely to respond to an ad mentioning the specific type of insurance they want: homeowners, life, motorcycle, mobile home, yacht. Most agents’ ads listed only essay historical places pakistan a couple of examples of the types of items insured.
So this agent created a small ad that consisted only of the headline “INSURANCE” and disease body copy listing 28 different types of items he insured. The ad was tremendously successful, producing one or two phone inquiries every business day of the year. 5. Highlight the fine print. Some features that seem minor at the start of the places sales cycle become major concerns when you’re close to the sale. And when someone picks up a directory, they’re moving rapidly from prospect to customer. Tufts 2016. So highlight these “closing” copy points by setting them off in quotations, boxes, bursts, or with other graphic devices. Essay Places. Typical features to highlight include: “20-year guarantee,” “free estimates,” “24-hour service,” “fully licensed,” “bonded,” “fully insured,” “custom jobs handled,” “meets military specifications.”
6. Make it easy to respond by phone or mail. On Importance Of Forest Conservation. Print the phone number in larger type so it leaps out at the reader. Essay. Don’t make the reader search or the phone number or address. Disease. Use a toll-free number if you have one. Include more than one extension so the places reader won’t get a busy signal. Papers. But don’t design the essay places pakistan ads as a coupon. People won’t clip a directory ad because they don’t want to ruin the essay of forest directory. Freelance Or In-House Copy: How To Decide. A reader wrote in recently asking whether it’s better to use an in-house copywriter or a freelancer or ad agency. Here, we give a thorough answer.
Basically, a staff writer can produce copy at a far lower cost-per-project than a freelancer. Also, the staff writer has the luxury of becoming familiar with and knowledgeable about your company, your products, and historical places your market over a long period of time. There’s more continuity than with a freelancer, who may not always be available when you need him. Before you hire a staff writer, ask yourself two questions. The first is, “Can we keep him busy?” If there’s not enough work to beowulf, keep a full-time writer occupied, he or she may become bored and unhappy. And you’ll just be wasting a good part of the salary you pay to the writer.
The second question to essay pakistan, ask is, “Is our organization set up to employ a staff writer?” Is there a place in your organization for a writer and a career path for him to follow? Who will the writer report to? Does this person have the background, experience, and managerial know-how required to effectively manage a “creative” employee such as a writer? Perhaps you shouldn’t have a writer on disease, staff if there is no one who can guide him or appreciate his contributions to essay historical places pakistan, the company. Without a writer on staff, of course, you must go to outside resources for copy. Freelancers are best for beowulf religion, companies with occasional projects or limited budgets. Ad agencies provide a more complete package, but you need a larger budget and a heavier workload to justify the cost and attract agencies to work on historical places, your account.
Even with a writer on staff, freelancers are an dorothy mama essay important resource, because there will be times when your writing staff becomes overloaded and you need to “farm out” some writing assignments. Even large ad agencies, with dozens or hundreds of writers on staff, turn to freelancers for help when they are swamped with projects. Some marketers use freelancers to supplement their staff writers. For example, if the catalog is too large for one writer, a number of pages or items are farmed out to freelancers. Other organizations use freelancers to handle jobs that require special expertise not available in-house.
For example, staff writers might churn out essay historical places a steady supply of in pharmaceutical catalog sheets and product fliers, while freelancers specializing in mail-order are used to create sales letters, packages, space ads, and order forms. Places Pakistan. In specialized areas - mail order packages, financial copy, medical copy, high-tech copy - skilled writers can earn a tremendous amount of money freelancing, and so they rarely accept staff jobs. To tap into disease this network of essay historical pakistan expertise, then, you need to turn to essay of forest, one of pakistan these top freelancers.